Google Chrome profile
Google Chrome
google.com(opens in new tab)Google's browser for websites and web applications.
The browser is becoming an assistant that can act on the page, not just display it.
Where the money comes from
The browser supports Google's search and wider service ecosystem.
Sources (6)
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
What they made last year
Alphabet Inc.: USD 402.84 billion revenue in the year ended 2025-12-31. Net income: USD 132.17 billion. Group/company figures.
Sources (4)
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
How much they keep
32.81% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (4)
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
What they’re worth
Alphabet Inc. (GOOGL), 2026-10-16 snapshot: USD 340.59 per share. Market capitalisation: USD 4.17T.
Sources (5)
- Alphabet Inc. — dated market snapshotSecondary market data · accessed 18 October 2026
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Where the money is heading
Chrome supports Google’s search, account and AI ecosystem by being a default gateway to the web.
Sources (6)
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Who runs it
Google LLC · Alphabet Inc.
Google is part of Alphabet. Co-founders Larry Page and Sergey Brin retain substantial voting influence through the share structure, while public investors hold listed shares.
Sources (6)
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Selected dated shareholder disclosures
Larry Page
A Google co-founder. Super-voting Class B shares give him voting influence that differs from ordinary economic ownership.
- Voting power
- 27.4%
- Disclosure as of
- 6 April 2026
Total voting power, not total economic ownership.
Sources (1)
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
Sergey Brin
A Google co-founder with super-voting Class B shares. Voting power is not the same percentage as total economic equity.
- Voting power
- 25.3%
- Disclosure as of
- 6 April 2026
Total voting power, not total economic ownership.
Sources (1)
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
BlackRock
An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.
- Share-class percentage — Class A
- 6.1%
- Voting power
- 2.5%
- Disclosure as of
- 6 April 2026
6.1% is Class A only, not all economic equity. The proxy cites an older 2024 filing.
Sources (1)
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
Sources (1)
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Google LLC — Simple Icons contributors; Google LLC brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
- Larry Page — Joi Ito; original crop by Bonnifac. CC BY 2.0. Face crop (75, 20, 585, 530); resized to 168 × 168 pixels and encoded as WebP. Adapted image retains the source licence.
- Sergey Brin — Steve Jurvetson. CC BY 2.0. Face crop (200, 50, 1423, 1273); resized to 168 × 168 pixels and encoded as WebP. Adapted image retains the source licence.
- BlackRock — BlackRock. Public domain. Original SVG geometry unchanged; contained in a white tile.
What AI does here
Gemini in Chrome can explain pages and help with browsing tasks. Auto browse adds agentic capabilities for eligible users, rather than merely summarising text.
Sources (5)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Google develops Chrome and Gemini; websites and extensions remain separate operators.
Sources (5)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Browsing, synchronisation, website permissions and Gemini interactions involve different controls rather than one universal switch.
Sources (6)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Browser permissions, task approvals and extension controls govern what information and actions are available.
Sources (6)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Inspect website and extension permissions and review an assistant’s proposed actions before granting access to an account.
Sources (6)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Chrome supplies a browser and optional assistance. Websites and installed extensions remain separate operators.
Sources (4)
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
Browsing, synchronisation, website permissions and Gemini interactions involve different controls rather than one universal switch.
Sources (4)
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
Safe Browsing helps detect threats; search rankings and a page’s factual quality are separate matters.
Sources (6)
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Inspect website and extension permissions and review an assistant’s proposed actions before granting access to an account.
Sources (6)
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Google Chrome — official product pagePrimary product · accessed 18 October 2026
- Google Chrome — Apple App StorePrimary store metadata · accessed 18 October 2026
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Who does it better
Higher-scoring options for a comparable use:
Firefox — 75/100 versus 65/100
Comparable use case: web browsing
Web browsing: 75/100 compared with 65/100. Choosing a browser can also mean choosing how much AI appears in it.
Sources (4)
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
Sources (4)
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A quick answer, saved password or completed task rewards use of the same browser.
Sources (3)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Restored tabs, saved sites and relevant prompts bring earlier browsing back.
Sources (3)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Autofill, synchronisation and Gemini assistance reduce repeated navigation and data entry.
Sources (3)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Shared links and web conventions make the browser central to other people’s work and recommendations.
Sources (3)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
An accumulation of tabs, credentials and extensions makes changing browsers feel like moving house.
Sources (3)
- Do more online with Gemini in Chrome for Android.Public product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Gemini Apps HelpPublic product or reporting · accessed 18 October 2026
- Ask Gemini in Chrome to complete tasks for you with auto browse - Computer - Google Chrome HelpPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →