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Cluck the Web

A clearer look at the digital world.

We provide insight so you use the digital world instead of it using you.

Cluck the Web is an independent guide to the websites and apps people use every day. For each one, it brings together five kinds of insight in one place: where the money comes from, who owns and runs it, how AI is used, how far it can be trusted, and which behavioural tricks shape how you use it.

The aim is simple: to help you make informed choices about the services you rely on, so you use the digital world instead of it using you. The details retain their source dates, assessment scopes and evidence limits.