Firefox profile
Mozilla's web browser.
Choosing a browser can also mean choosing how much AI appears in it.
Where the money comes from
Search partnerships and other commercial services support Mozilla's business.
Sources (7)
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
- Organizations — MozillaCompany reporting · accessed 18 October 2026
- Evolving Together: Redefining Mozilla in the AI Era - State of Mozilla 2024Company reporting · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
What they made last year
Commercial search agreements finance much of Mozilla Corporation; the nonprofit Foundation has a different role and accounts.
Sources (5)
- Organizations — MozillaCompany reporting · accessed 18 October 2026
- Evolving Together: Redefining Mozilla in the AI Era - State of Mozilla 2024Company reporting · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
How much they keep
Commercial income supports Mozilla’s work; the Foundation owns the Corporation rather than public stockholders.
Sources (5)
- Organizations — MozillaCompany reporting · accessed 18 October 2026
- Evolving Together: Redefining Mozilla in the AI Era - State of Mozilla 2024Company reporting · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
What they’re worth
Nonprofit or mission-locked structure; no ordinary public equity valuation.
Sources (5)
- Organizations — MozillaCompany reporting · accessed 18 October 2026
- Evolving Together: Redefining Mozilla in the AI Era - State of Mozilla 2024Company reporting · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Where the money is heading
Search partnerships and paid Mozilla services support a browser competing on independence and user choice.
Sources (7)
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
- Organizations — MozillaCompany reporting · accessed 18 October 2026
- Evolving Together: Redefining Mozilla in the AI Era - State of Mozilla 2024Company reporting · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Who runs it
Mozilla Corporation · Mozilla Corporation / Mozilla Foundation
The nonprofit Mozilla Foundation wholly owns Mozilla Corporation, which develops Firefox. Commercial search agreements help finance a browser presented as an independent alternative.
Sources (6)
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
- Organizations — MozillaCompany reporting · accessed 18 October 2026
- Evolving Together: Redefining Mozilla in the AI Era - State of Mozilla 2024Company reporting · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
What AI does here
Firefox offers features such as local translation and optional chatbot access. Its AI controls let users block generative AI features or choose selected tools.
Sources (7)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Mozilla develops the browser; selected sidebar chatbots have their own model providers and service policies.
Sources (7)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Mozilla’s May 2026 notice covers technical, settings and feature-dependent information and choices. It describes some small-model features running on-device without sending the relevant page/PDF/image content to Mozilla for training without explicit consent. Optional telemetry, extensions and chosen search providers still need attention.
Sources (7)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Open-source development, permissions and explicit AI controls make several product choices inspectable.
Sources (7)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Use the AI controls to choose the level of assistance you want and review the selected chatbot’s own data policy.
Sources (7)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
Editorial Trust score: 75/100
Assessed 18 October 2026
What they say vs what they do
20/25 points
Firefox provides tracking protection and data choices while collecting technical and feature-dependent information. Some AI features run locally, while chosen external chatbots have their own providers.
Sources (5)
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
20/25 points
Mozilla’s May 2026 notice covers technical, settings and feature-dependent information and choices. It describes some small-model features running on-device without sending the relevant page/PDF/image content to Mozilla for training without explicit consent. Optional telemetry, extensions and chosen search providers still need attention.
Sources (5)
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
Browser protections address technical threats and tracking. The publisher and its sources determine the quality of the information on a page.
Sources (7)
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Use the AI controls to choose the level of assistance you want and review the selected chatbot’s own data policy.
Sources (7)
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Firefox — official product pagePrimary product · accessed 18 October 2026
- Firefox Fast & Private Browser — Apple App StorePrimary store metadata · accessed 18 October 2026
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: browser compatibility, privacy preferences and the AI features you actually want. Choosing selected tools is different from accepting an all-or-nothing package.
Sources (3)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A useful browsing session and familiar saved setup reward returning.
Sources (3)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Restored tabs, bookmarks and site notifications supply the next starting point.
Sources (3)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Translation and optional AI tools reduce selected browsing tasks without requiring every feature to be enabled.
Sources (3)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Open-web communities and privacy preferences make the browser choice part of a shared identity.
Sources (3)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Stored passwords, extensions and browsing routines create switching effort even in an independent browser.
Sources (3)
- AI controls are coming to FirefoxPublic product or reporting · accessed 18 October 2026
- How to turn off AI features in Firefox, or choose the ones you wantPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence (AI) | Firefox HelpPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →