YouTube profile

Advertising, Premium subscriptions and paid creator features support the service.

Alphabet Inc.: USD 402.84 billion revenue in the year ended 2025-12-31. Net income: USD 132.17 billion. Group/company figures.

32.81% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Alphabet Inc. (GOOGL), 2026-10-16 snapshot: USD 340.59 per share. Market capitalisation: USD 4.17T.

Advertising turns attention into income; Premium sells a less interrupted version of the same habit. Shorts, connected TVs and shopping broaden the commercial surface.

• LP

  Larry Page

  A Google co-founder. Super-voting Class B shares give him voting influence that differs from ordinary economic ownership.

  Voting power

  27.4%

  Disclosure as of

  6 April 2026

  Total voting power, not total economic ownership.

  Sources (1)

  • Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
• SB

  Sergey Brin

  A Google co-founder with super-voting Class B shares. Voting power is not the same percentage as total economic equity.

  Voting power

  25.3%

  Disclosure as of

  6 April 2026

  Total voting power, not total economic ownership.

  Sources (1)

  • Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
• B

  BlackRock

  An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.

  Share-class percentage — Class A

  6.1%

  Voting power

  2.5%

  Disclosure as of

  6 April 2026

  6.1% is Class A only, not all economic equity. The proxy cites an older 2024 filing.

  Sources (1)

  • Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026

Recommendations are the main event: YouTube ranks videos using viewing patterns, engagement and satisfaction signals. The algorithm helps decide which part of an enormous library becomes your version of YouTube.

Google builds YouTube’s recommendation systems; creators supply the videos. Ranking a video and creating it are two different jobs.

Google records searches, viewing activity, device information and interactions according to your account and activity settings. These can support recommendations and advertising. Clearing watch history, adjusting ad personalisation and deleting an account are separate choices.

YouTube combines automated detection, human moderation and user reporting. Recommendations optimise selection; they are not the same process as checking a video’s claims.

Turn off autoplay, manage watch history, use subscriptions deliberately and tell recommendations when a video or channel is not for you.

15/25 points

YouTube offers discovery and creator access, not pre-publication fact-checking. Its recommendation explanation shows that viewing signals shape distribution: a prominent video is a ranked choice, not a reliability award.

10/25 points

Google records searches, viewing activity, device information and interactions according to your account and activity settings. These can support recommendations and advertising. Clearing watch history, adjusting ad personalisation and deleting an account are separate choices.

10/25 points

Recommendations select videos likely to interest you. The creator, original sources and the particular claim determine factual quality.

20/25 points

Turn off autoplay, manage watch history, use subscriptions deliberately and tell recommendations when a video or channel is not for you.

Comparison priority: decide whether you want a specific creator, a deliberate lesson or an open-ended feed. Those are three very different reasons to open a video service.

Personalised recommendations turn the next click into a small lottery: another useful tutorial, a laugh or a surprise. Watch history and engagement help tune the next offer.

Subscription bells, recommended-video alerts and creator updates bring YouTube back into your day even when you have stopped watching.

Autoplay removes the decision between videos. The Shorts feed makes the next clip a swipe away, without a fresh search or a natural end to the catalogue.

Likes, comments, subscriber communities and live chat make viewing social. A popular video arrives with a ready-made signal that other people think it matters.

Premieres use reminders, countdowns and a shared live moment. The video survives afterwards; the thing you can miss is being there with everyone else.