Wells Fargo profile
Wells Fargo
wellsfargo.com(opens in new tab)Banking, lending and related financial services.
The bank can now answer a routine question without sending you through another menu.
Where the money comes from
Interest, fees and other banking income support the group.
Sources (5)
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
- WELLS FARGO & COMPANY/MN — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
What they made last year
Wells Fargo & Company: USD 83.70 billion revenue in the year ended 2025-12-31. Net income: USD 21.34 billion. Group/company figures.
Sources (4)
- WELLS FARGO & COMPANY/MN — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
How much they keep
25.49% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (4)
- WELLS FARGO & COMPANY/MN — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
What they’re worth
Wells Fargo & Company (WFC), 2026-10-16 snapshot: USD 83.87 per share. Market capitalisation: USD 251.75B.
Sources (5)
- Wells Fargo & Company — dated market snapshotSecondary market data · accessed 18 October 2026
- WELLS FARGO & COMPANY/MN — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Where the money is heading
Digital convenience supports a broad banking business earning from lending, deposits, cards and financial services.
Sources (5)
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
- WELLS FARGO & COMPANY/MN — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Who runs it
Wells Fargo is a listed banking group. The mobile interface and Fargo assistant are channels into a wider lending, deposit and financial-services business.
Sources (4)
- WELLS FARGO & COMPANY/MN — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Wells Fargo & Company — Simple Icons contributors; Wells Fargo & Company brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
What AI does here
Fargo answers supported banking questions and surfaces account insights, including help identifying recurring subscriptions.
Sources (4)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
Wells Fargo built Fargo using Google Cloud AI capabilities alongside the bank’s own systems and context.
Sources (4)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
What it learns from you
Account, transaction and identity information support banking, security and personalised service.
Sources (5)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
- Wells Fargo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
Who checks its work
Bank controls and customer-service teams support the assistant. Fraud alerts can prompt confirmation and investigation.
Sources (5)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
- Wells Fargo — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Use alerts to catch meaningful account changes and check what permissions, limits and features apply to your account.
Sources (5)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
- Wells Fargo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
What they say vs what they do
Wells Fargo combines digital account tools with a regulated banking relationship. Fargo is an interface to supported services.
Sources (4)
- Wells Fargo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
Account, transaction and identity information support banking, security and personalised service.
Sources (4)
- Wells Fargo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
Balances and bank records are operational information; offers and financial explanations serve different purposes.
Sources (5)
- Wells Fargo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
How much control you really have
Use alerts to catch meaningful account changes and check what permissions, limits and features apply to your account.
Sources (5)
- Wells Fargo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Wells Fargo — official product pagePrimary product · accessed 18 October 2026
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: the actual banking product, service access and cost. A convenient assistant is helpful when the underlying account fits.
Sources (3)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A useful account insight or quickly resolved question rewards returning to the mobile app.
Sources (3)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Transaction, balance, payment and fraud alerts make the app relevant outside planned banking sessions.
Sources (3)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Fargo, saved payees and mobile account tools reduce the work of everyday financial administration.
Sources (3)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
A long banking history and linked household/business services create practical reliance on the same institution.
Sources (3)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Due dates, account requirements and the work of switching providers make banking continuity valuable.
Sources (3)
- Do Money Your Way | Track, Save and Earn - Wells Fargo Money SmartPublic product or reporting · accessed 18 October 2026
- Online Banking Alerts - Mobile Banking Alerts - Wells FargoPublic product or reporting · accessed 18 October 2026
- Fargo, your banking virtual assistant for everyday banking needs | Wells FargoPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →