The Weather Channel profile

Advertising and paid services support the weather business.

Annual sales are not publicly itemised for this business. Advertising and paid services support the weather business.

Consumer advertising and subscriptions earn around forecasts, while business customers buy weather data and decision tools. The same forecasting infrastructure supports several customer types.

Privately held; no public share price. Francisco Partners completed its acquisition of The Weather Company from IBM in February 2024. The business combines consumer weather products with forecasting technology for other organisations.

Consumer advertising and subscriptions sit alongside forecasting and decision tools sold to businesses.

The Weather Company combines machine learning, physical models and meteorological expertise. Its human-over-the-loop approach keeps meteorologists monitoring and improving automated forecasting systems.

The Weather Company develops forecasting technology with scientific and technical partners.

Location, device and usage information support local forecasts and the consumer business. Precise-location permissions deserve deliberate settings.

Meteorologists oversee forecasting and alerts rather than simply approving every individual forecast output.

Check the forecast time, location and time horizon; separate weather information from the surrounding news and advertising.

Forecasting is the core service; news, advertising and subscriptions surround it.

Location, device and usage information support local forecasts and the consumer business. Precise-location permissions deserve deliberate settings.

Forecasts blend models and meteorological expertise. Short-term local predictions and distant forecasts carry different levels of useful detail.

Check the forecast time, location and time horizon; separate weather information from the surrounding news and advertising.

Comparison priority: location accuracy, forecast horizon and useful alerts. A dramatic weather story and a dependable planning forecast are different products.

A useful forecast or well-timed warning rewards another visit.

Weather alerts and changing conditions make the next check feel relevant.

Saved locations and hourly forecasts reduce planning to a quick glance.

Shared storms, weather stories and local conversation turn forecasts into collective attention.

A developing storm or approaching journey makes timing genuinely important, while dramatic headlines intensify that urgency.