VK profile

Advertising and other digital services contribute to its wider business.

VK reported 2025 group revenue of RUB160 billion, up 8%. Video-advertising revenue rose 68% to RUB6.5 billion.

Reported EBITDA reached RUB22.6 billion in 2025, a 14% EBITDA margin. That is not a net-profit margin.

VK is publicly listed. Its companywide stock-market value covers the wider group described below. VK is a listed Russian technology group with social, media and business-software operations. VKontakte is one service within that wider corporate ecosystem.

A shared recommendation infrastructure connects more relevant content with more precisely targeted advertising.

VK’s Discovery platform uses multimodal models and behaviour sequences to personalise content. Its 2026 neural-profile announcement links recommendations across VK Video, Clips and VKontakte.

AI VK engineers build the shared recommendation platform, which also supports advertising personalisation.

VK describes behavioural sequences feeding recommendation profiles across VKontakte, Video and Clips. These profiles help predict interests.

VK’s platform moderation and community administrators shape access and enforcement; recommendation systems decide prominence.

Review follows, community membership, notifications and advertising/privacy settings across the wider account ecosystem.

VK combines social posts, video and other services, with personalised distribution across its ecosystem.

VK describes behavioural sequences feeding recommendation profiles across VKontakte, Video and Clips. These profiles help predict interests.

The Discovery system selects material likely to engage a viewer. A large audience measures distribution rather than factual reliability.

Review follows, community membership, notifications and advertising/privacy settings across the wider account ecosystem.

Comparison priority: separate direct communication from recommended video and public posts. Cross-service personalisation can make a broad ecosystem feel like one continuous feed.

Relevant clips, music, posts and social responses reward another visit across VK’s connected services.

Messages, community updates and recommendations put fresh activity in front of returning users.

An integrated social/media environment lets people move between conversation and entertainment without rebuilding an account or following list.

Communities, creator audiences and public reactions make popularity part of discovery.

Live discussion, news and group activity make staying current socially valuable. The service always has another part of your network to check.