Vimeo profile
Video hosting, publishing and business video tools.
Less “keep watching our feed”, more “build your video workflow here”.
Where the money comes from
Paid creator and business plans are central to its model.
Sources (8)
- Vimeo — official product pagePrimary product · accessed 18 October 2026
- Vimeo Enters into Definitive Agreement to Be Acquired by Bending Spoons for $1.38 BillionCompany reporting · accessed 18 October 2026
- Vimeo to be acquired by Bending Spoons in $1.38B all-cash deal | TechCrunchCompany reporting · accessed 18 October 2026
- Bending Spoons | Impossible. Maybe.Company reporting · accessed 18 October 2026
- Vimeo / Bending Spoons — corporate ownership disclosurePrimary corporate or regulatory · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
What they made last year
Annual sales are not publicly itemised for this business. Paid creator and business plans are central to its model.
Sources (7)
- Vimeo Enters into Definitive Agreement to Be Acquired by Bending Spoons for $1.38 BillionCompany reporting · accessed 18 October 2026
- Vimeo to be acquired by Bending Spoons in $1.38B all-cash deal | TechCrunchCompany reporting · accessed 18 October 2026
- Bending Spoons | Impossible. Maybe.Company reporting · accessed 18 October 2026
- Vimeo / Bending Spoons — corporate ownership disclosurePrimary corporate or regulatory · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
How much they keep
The commercial unit is paid video hosting and production capability. Storage, bandwidth and business tools sit behind the subscription, rather than a payout for every view.
Sources (7)
- Vimeo Enters into Definitive Agreement to Be Acquired by Bending Spoons for $1.38 BillionCompany reporting · accessed 18 October 2026
- Vimeo to be acquired by Bending Spoons in $1.38B all-cash deal | TechCrunchCompany reporting · accessed 18 October 2026
- Bending Spoons | Impossible. Maybe.Company reporting · accessed 18 October 2026
- Vimeo / Bending Spoons — corporate ownership disclosurePrimary corporate or regulatory · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
What they’re worth
Bending Spoons acquired Vimeo for approximately $1.38 billion in cash in November 2025.
Sources (7)
- Vimeo / Bending Spoons — corporate ownership disclosurePrimary corporate or regulatory · accessed 18 October 2026
- Vimeo Enters into Definitive Agreement to Be Acquired by Bending Spoons for $1.38 BillionCompany reporting · accessed 18 October 2026
- Vimeo to be acquired by Bending Spoons in $1.38B all-cash deal | TechCrunchCompany reporting · accessed 18 October 2026
- Bending Spoons | Impossible. Maybe.Company reporting · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Where the money is heading
Paid creator and enterprise workflows are central: storage, collaboration, AI and translation expand the value of hosting the library in one place.
Sources (8)
- Vimeo — official product pagePrimary product · accessed 18 October 2026
- Vimeo Enters into Definitive Agreement to Be Acquired by Bending Spoons for $1.38 BillionCompany reporting · accessed 18 October 2026
- Vimeo to be acquired by Bending Spoons in $1.38B all-cash deal | TechCrunchCompany reporting · accessed 18 October 2026
- Bending Spoons | Impossible. Maybe.Company reporting · accessed 18 October 2026
- Vimeo / Bending Spoons — corporate ownership disclosurePrimary corporate or regulatory · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Who runs it
Bending Spoons completed its acquisition of Vimeo in November 2025. The approximately $1.38 billion cash transaction took the former listed video company into a new corporate family.
Vimeo became a wholly owned indirect subsidiary of Bending Spoons when its acquisition completed in November 2025.
Sources (7)
- Vimeo / Bending Spoons — corporate ownership disclosurePrimary corporate or regulatory · accessed 18 October 2026
- Vimeo Enters into Definitive Agreement to Be Acquired by Bending Spoons for $1.38 BillionCompany reporting · accessed 18 October 2026
- Vimeo to be acquired by Bending Spoons in $1.38B all-cash deal | TechCrunchCompany reporting · accessed 18 October 2026
- Bending Spoons | Impossible. Maybe.Company reporting · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
What AI does here
Vimeo AI transcribes, translates, dubs and answers questions about videos. Text-based editing turns a transcript into another way to cut the footage.
Sources (4)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
- Vimeo — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
Vimeo integrates AI into its own hosting and editing workflow with third-party technology partners.
Sources (4)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
- Vimeo — official product pagePrimary product · accessed 18 October 2026
What it learns from you
Vimeo collects account, uploaded-content, usage and technical information and describes analytics, marketing and service-provider processing. Closing an account does not instantly remove every log, tax record or transaction record. Review per-video sharing as well as account settings.
Sources (5)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
- Vimeo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Vimeo — official product pagePrimary product · accessed 18 October 2026
Who checks its work
Creators can edit generated suggestions. Vimeo labels AI translation in playback and supports AI-content labelling for uploaded videos.
Sources (5)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
- Vimeo — official product pagePrimary product · accessed 18 October 2026
- Vimeo — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Choose which tools to use and who can access each video. Video-level sharing settings matter as much as the account-wide defaults.
Sources (5)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
- Vimeo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Vimeo — official product pagePrimary product · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Vimeo’s hosting and sharing controls let a creator choose an audience; they do not independently validate a video’s claims. For an organisational account, the account owner can control access and content, so the individual user is not always the decision-maker.
Sources (4)
- Vimeo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
Vimeo collects account, uploaded-content, usage and technical information and describes analytics, marketing and service-provider processing. Closing an account does not instantly remove every log, tax record or transaction record. Review per-video sharing as well as account settings.
Sources (4)
- Vimeo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
A hosting platform's production quality does not verify the claims in a video.
Sources (5)
- Vimeo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Vimeo — official product pagePrimary product · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Choose which tools to use and who can access each video. Video-level sharing settings matter as much as the account-wide defaults.
Sources (5)
- Vimeo — Trust evidencePublic primary documentation · accessed 18 October 2026
- Vimeo — official product pagePrimary product · accessed 18 October 2026
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: audience permissions, presentation, storage and business video tools. A creator choosing a host is solving a different problem from a viewer choosing entertainment.
Sources (3)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A polished upload, a completed edit or a useful viewer response rewards creating and sharing through the same workspace.
Sources (3)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Comments, review requests and video-performance updates pull creators back into ongoing projects.
Sources (3)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Hosting, editing, captions, translation and sharing live together. Replacing a video without changing its link makes staying put especially convenient.
Sources (3)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Client comments, team review and shared links make the workflow collaborative; other people depend on the same video workspace.
Sources (3)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
An established library of embeds and review links raises the cost of switching. The pressure comes from workflow continuity rather than a public popularity contest.
Sources (3)
- Technical FAQs: Vimeo AI – Vimeo Help CenterPublic product or reporting · accessed 18 October 2026
- AI Video Governance: How to Build Trust & Mitigate RiskPublic product or reporting · accessed 18 October 2026
- Artificial Intelligence Addendum | VimeoPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →