Trading 212 profile
Trading 212
trading212.com(opens in new tab)An investing platform with accounts that differ by product and market.
The habit-forming feature can be a schedule you choose, not a notification you obey.
Where the money comes from
Interest, currency conversion and other disclosed product-related income support it.
Sources (7)
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
- Trading 212Company reporting · accessed 18 October 2026
- Trading 212 revenues rise 70% in 2025 to £346M, profit tops £96M - FX News GroupCompany reporting · accessed 18 October 2026
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
What they made last year
Trading 212 group reported 2025 revenue of £346 million and net profit of £96.4 million, according to its filed accounts reported by FX News Group.
Sources (5)
- Trading 212 revenues rise 70% in 2025 to £346M, profit tops £96M - FX News GroupCompany reporting · accessed 18 October 2026
- Trading 212Company reporting · accessed 18 October 2026
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
How much they keep
The rounded group figures imply net profit of about 28% of revenue in 2025.
Sources (5)
- Trading 212 revenues rise 70% in 2025 to £346M, profit tops £96M - FX News GroupCompany reporting · accessed 18 October 2026
- Trading 212Company reporting · accessed 18 October 2026
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
What they’re worth
Privately held; no public share price. Trading 212 was founded by Ivan Ashminov and Borislav Nedialkov. Its group and UK operating-company accounts describe different scopes of the brokerage business.
Sources (5)
- Trading 212Company reporting · accessed 18 October 2026
- Trading 212 revenues rise 70% in 2025 to £346M, profit tops £96M - FX News GroupCompany reporting · accessed 18 October 2026
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Where the money is heading
Investing accounts, cards, cash features and different trading products compete for a larger role in everyday finance.
Sources (7)
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
- Trading 212Company reporting · accessed 18 October 2026
- Trading 212 revenues rise 70% in 2025 to £346M, profit tops £96M - FX News GroupCompany reporting · accessed 18 October 2026
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Who runs it
Avus Capital LLC · Trading 212
Trading 212 was founded by Ivan Ashminov and Borislav Nedialkov. Its group and UK operating-company accounts describe different scopes of the brokerage business.
Sources (6)
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
- Trading 212Company reporting · accessed 18 October 2026
- Trading 212 revenues rise 70% in 2025 to £346M, profit tops £96M - FX News GroupCompany reporting · accessed 18 October 2026
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
What AI does here
AutoInvest is scheduled execution, not automatically AI. The important automation here follows an allocation and funding plan the user sets.
Sources (5)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Trading 212 supplies the investing app and Pie/AutoInvest tools; you choose the holdings and schedule.
Sources (5)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Identity, transactions and account activity support regulated brokerage operations, security and account services.
Sources (5)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Account and order controls govern execution. A shared portfolio idea remains another person’s allocation, not your own analysis.
Sources (5)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
How much choice you have
Edit or pause AutoInvest, inspect Pie holdings and decide whether a round-up or cashback feature fits your plan.
Sources (5)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
What they say vs what they do
Commission-free share dealing is one part of the offer. Currency conversion, interest and separate CFD products have their own economics.
Sources (3)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
What they know—and what they do with it
Identity, transactions and account activity support regulated brokerage operations, security and account services.
Sources (3)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Quality vs Quantity
Pies and AutoInvest organise a chosen strategy. Automatic execution does not establish that the holdings are suitable or that the strategy will succeed.
Sources (5)
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
How much control you really have
Edit or pause AutoInvest, inspect Pie holdings and decide whether a round-up or cashback feature fits your plan.
Sources (5)
- Trading 212 — official product pagePrimary product · accessed 18 October 2026
- Trading 212 — Apple App StorePrimary store metadata · accessed 18 October 2026
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: the investment product, currency costs and automation you want. A scheduled Pie is an implementation tool, not a substitute for choosing the holdings.
Sources (3)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Visible contributions, cashback and portfolio progress reward returning to a plan.
Sources (3)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Price movements, account updates and investment schedules keep the account present.
Sources (3)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Response Effort— The easy path
Pies and AutoInvest automate repeated allocation; spare change and cashback can also be directed into selected investments.
Sources (3)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Social Influence— The crowd
Ready-made and shared portfolio ideas make other people’s allocations an accessible starting point.
Sources (3)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Market movement encourages FOMO, while an established portfolio creates reluctance to abandon a routine. These pressures can point in different directions.
Sources (3)
- Pies & AutoInvest - Introduction – Trading 212Public product or reporting · accessed 18 October 2026
- Invest Spare Change and Cashback – Trading 212Public product or reporting · accessed 18 October 2026
- AutoInvest - Payments, Adjustments & Settings – Trading 212Public product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →