Spotify profile

Premium plans and advertising are central revenue streams.

Spotify Technology S.A.: EUR 17.19 billion revenue in the year ended 2025-12-31. Net income: EUR 2.21 billion. Group/company figures.

12.87% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Spotify Technology S.A. (SPOT), 2026-10-16 snapshot: USD 530.46 per share. Market capitalisation: USD 109.05B.

Spotify sells subscriptions and advertising while controlling a valuable gateway between artists and listeners. Audiobooks, video and discovery products widen that gateway.

• ML

  Martin Lorentzon

  A Spotify founder whose beneficiary certificates provide substantial additional voting rights without equivalent economic rights.

  Share-class percentage — ordinary shares (beneficial ownership)

  9.3%

  Voting power

  40.5%

  Disclosure as of

  31 December 2025

  Beneficial ordinary-share percentage and total voting power use different denominators; additional beneficiary certificates carry no economic rights.

  Sources (1)

  • Spotify Technology S.A. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• DE

  Daniel Ek

  A Spotify founder with ordinary shares and additional voting rights through beneficiary certificates and disclosed proxy arrangements.

  Share-class percentage — ordinary shares (beneficial ownership)

  13.9%

  Voting power

  28.8%

  Disclosure as of

  31 December 2025

  Beneficial ordinary-share disclosure includes stated voting/proxy arrangements and must not be equated with sole economic ownership; beneficiary certificates carry no economic rights.

  Sources (1)

  • Spotify Technology S.A. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• T

  Tencent

  A technology group disclosed as a Spotify ordinary shareholder through affiliated entities. The Spotify filing separately describes voting-proxy arrangements.

  Share-class percentage — ordinary shares (beneficial ownership)

  8.1%

  Disclosure as of

  31 December 2025

  Ordinary-share percentage through affiliates. Do not infer voting power from this percentage; the filing describes separate proxies.

  Sources (1)

  • Spotify Technology S.A. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026

DJ and AI Playlist make personalisation conversational. Behind them, recommendation systems connect tracks, listening histories and audience patterns; Discovery Mode adds a commercial layer to some recommendation surfaces.

Spotify combines its personalisation systems with Sonantic voice technology and generative-AI tools used in DJ. Editors still curate many playlists.

Spotify processes account, usage, payment and, where used, message information. Listening and interaction records help operate and personalise the service and support advertising. Privacy, social sharing and marketing choices are separate from ending a subscription.

Human music editors and automated selection coexist. Discovery Mode lets participating artists or labels accept a commission on eligible streams to influence discovery opportunities.

Steer recommendations with playlist and taste-profile controls, choose music yourself and distinguish editor-picked playlists from personalised discovery.

15/25 points

Spotify makes personal discovery central to its offer. That requires interpreting listening behaviour, and the US policy expressly describes development of algorithmic and machine-learning models. A convenient personalised playlist is not a neutral selection of all available audio.

15/25 points

Spotify processes account, usage, payment and, where used, message information. Listening and interaction records help operate and personalise the service and support advertising. Privacy, social sharing and marketing choices are separate from ending a subscription.

15/25 points

Personalised discovery and editorial playlists are different from a neutral catalogue.

20/25 points

Steer recommendations with playlist and taste-profile controls, choose music yourself and distinguish editor-picked playlists from personalised discovery.

Comparison priority: music discovery, catalogue, listening control and the paid or advertising-supported experience. An excellent playlist and a good deal are different judgements.

Discover Weekly, Release Radar and personalised mixes repeatedly deliver the possibility of a new favourite. Familiar music supplies comfort between discoveries.

Weekly playlist refreshes, artist releases and Wrapped give listening a calendar. There is always something newly prepared for you.

Playlists, queues, autoplay and DJ remove the need to pick every track. One choice can become hours of listening.

Shared playlists, artist followings and Wrapped cards turn private taste into a public identity and a conversation with friends.

A limited listening event or yearly Wrapped moment creates a reason to join in now. Personal collections also make switching services feel like leaving part of your musical life behind.