SoundCloud profile
SoundCloud
soundcloud.com(opens in new tab)Music sharing and discovery connecting listeners with independent creators.
Finding the next artist first is part of the product.
Where the money comes from
Listener plans, creator subscriptions and advertising support the service.
Sources (10)
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
- 10-Q - 04/30/2026 - Sirius XM Holdings Inc.Company reporting · accessed 18 October 2026
- siri-20251231Company reporting · accessed 18 October 2026
- siri-20260630Company reporting · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
What they made last year
Annual sales are not publicly itemised for this business. Listener plans, creator subscriptions and advertising support the service.
Sources (9)
- 10-Q - 04/30/2026 - Sirius XM Holdings Inc.Company reporting · accessed 18 October 2026
- siri-20251231Company reporting · accessed 18 October 2026
- siri-20260630Company reporting · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
How much they keep
Fan-powered royalties allocate artist earnings around actual listening by fans. Listener subscriptions, creator plans and advertising fund different parts of the model.
Sources (9)
- 10-Q - 04/30/2026 - Sirius XM Holdings Inc.Company reporting · accessed 18 October 2026
- siri-20251231Company reporting · accessed 18 October 2026
- siri-20260630Company reporting · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
What they’re worth
Privately held; no public share price. SoundCloud’s investor story includes Raine, Temasek and SiriusXM. SiriusXM’s filings describe board representation and an advertising-sales relationship, illustrating that an investor can also be a commercial partner.
Sources (9)
- 10-Q - 04/30/2026 - Sirius XM Holdings Inc.Company reporting · accessed 18 October 2026
- siri-20251231Company reporting · accessed 18 October 2026
- siri-20260630Company reporting · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Where the money is heading
Listener plans, creator subscriptions, distribution and fan-powered royalties put SoundCloud between artists’ ambitions and listeners’ discovery habits.
Sources (10)
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
- 10-Q - 04/30/2026 - Sirius XM Holdings Inc.Company reporting · accessed 18 October 2026
- siri-20251231Company reporting · accessed 18 October 2026
- siri-20260630Company reporting · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Who runs it
SoundCloud’s investor story includes Raine, Temasek and SiriusXM. SiriusXM’s filings describe board representation and an advertising-sales relationship, illustrating that an investor can also be a commercial partner.
Sources (9)
- 10-Q - 04/30/2026 - Sirius XM Holdings Inc.Company reporting · accessed 18 October 2026
- siri-20251231Company reporting · accessed 18 October 2026
- siri-20260630Company reporting · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- SoundCloud — Simple Icons contributors; SoundCloud brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
What AI does here
Musiio’s audio-analysis technology, First Fans and AI tagging help match tracks with listeners. The AI story is not only making music; it is deciding which unheard music finds an audience.
Sources (7)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
SoundCloud acquired Musiio to strengthen audio intelligence and discovery. Artists and labels supply the tracks.
Sources (7)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
What it learns from you
Account details, listening, interactions and technical information support delivery, advertising and discovery. Public comments and uploads are visible contributions.
Sources (8)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud — Trust evidencePublic primary documentation · accessed 18 October 2026
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
Who checks its work
SoundCloud combines creator tools, rights processes and platform moderation. A recommendation reflects discovery signals; ownership and licensing are handled separately.
Sources (8)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
- SoundCloud — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Follow artists directly, build your own sets and notice the difference between organic discovery and a paid creator-growth tool.
Sources (8)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud — Trust evidencePublic primary documentation · accessed 18 October 2026
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
What they say vs what they do
Direct access to creators makes discovery broad and immediate. Uploading a track and holding its rights remain different responsibilities.
Sources (7)
- SoundCloud — Trust evidencePublic primary documentation · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
Account details, listening, interactions and technical information support delivery, advertising and discovery. Public comments and uploads are visible contributions.
Sources (7)
- SoundCloud — Trust evidencePublic primary documentation · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
First Fans and Buzzing help new music find listeners; predictive discovery prioritises likely engagement rather than simply reproducing a human editor’s playlist.
Sources (8)
- SoundCloud — Trust evidencePublic primary documentation · accessed 18 October 2026
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
How much control you really have
Follow artists directly, build your own sets and notice the difference between organic discovery and a paid creator-growth tool.
Sources (8)
- SoundCloud — Trust evidencePublic primary documentation · accessed 18 October 2026
- SoundCloud — official product pagePrimary product · accessed 18 October 2026
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: emerging-artist discovery, paid listening and creator tools serve different needs. Choose which relationship with music you want the platform to support.
Sources (6)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
First Fans and Buzzing playlists give discovery a fresh reward: a track before it becomes a hit, or an audience for a new upload.
Sources (6)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Artist uploads, reposts and community activity continually refresh the reasons to check back.
Sources (6)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Queues, related music and embedded players make moving from one track to another effortless.
Sources (6)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Comments, reposts and visible fan relationships turn listening into participation. Artists receive feedback close to the moment in a track that triggered it.
Sources (6)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Being early has social value. Emerging-artist discovery and a growing personal collection create something to keep up with, beyond any subscription deadline.
Sources (6)
- SoundCloud Music DiscoveryPublic product or reporting · accessed 18 October 2026
- Using the Fans Tool – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- SoundCloud Distribution Features: Music Growth & MonetizationPublic product or reporting · accessed 18 October 2026
- Fan Support – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Getting Paid by SoundCloud for Artists – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
- Fan-powered Royalties – SoundCloud Help CenterPublic product or reporting · accessed 18 October 2026
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