Snapchat profile

Advertising and paid subscriptions support its business.

Snap Inc.: USD 5.93 billion revenue in the year ended 2025-12-31. Net loss: USD 460.5 million. Group/company figures.

-7.76% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Snap Inc. (SNAP), 2026-10-16 snapshot: USD 6.13 per share. Market capitalisation: USD 10.37B.

Advertising, Snapchat+ and paid personalisation monetise both entertainment and the rituals surrounding friendships.

My AI brings a chatbot into the chat list, while generative Lenses and creative tools bring AI into the camera. Recommendation systems select Stories and Spotlight.

Snap supplies the experience and works with external AI technology providers. My AI and an ordinary conversation with a friend use different data paths.

Snap processes information you supply and service/device activity for delivery, personalisation, advertising and algorithm/model improvement. Its policy points to access, download, deletion and contact controls. Location permissions and audience settings are particularly important because they affect different exposures.

Snap combines platform safety systems, reporting and controls around AI responses. A friend’s disappearing Snap is not the same thing as a conversation with My AI.

Set location sharing deliberately, manage contacts and notifications, and use the separate My AI data controls.

15/25 points

Temporary messages, saved content, Stories, location sharing and My AI each have different audiences and retention arrangements. Recipients can also capture what they receive.

10/25 points

Snap processes information you supply and service/device activity for delivery, personalisation, advertising and algorithm/model improvement. Its policy points to access, download, deletion and contact controls. Location permissions and audience settings are particularly important because they affect different exposures.

10/25 points

Ephemeral presentation does not guarantee that another person cannot retain content.

20/25 points

Set location sharing deliberately, manage contacts and notifications, and use the separate My AI data controls.

Comparison priority: direct connection with friends versus maintaining visible activity. A streak and a satisfying conversation measure different things.

Replies, playful Lenses and a rising Snapscore reward creating and checking. Snapstreaks turn repeated contact into visible progress.

Incoming Snaps, Stories, message alerts and streak warnings make a return feel timely.

The camera opens ready to send; quick replies and short-form viewing keep the next interaction close.

Best-friend signals, streaks, Stories and Snap Map make relationships and activity visible to others.

An expiring Snap or endangered streak makes waiting feel costly. Restoring a lost streak turns that attachment into a commercial feature.