Shopify profile

Merchant subscriptions and merchant services generate revenue.

Shopify Inc.: USD 11.56 billion revenue in the year ended 2025-12-31. Net income: USD 1.23 billion. Group/company figures.

10.65% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Shopify Inc. (SHOP), 2026-10-16 snapshot: USD 169.52 per share. Market capitalisation: USD 218.11B.

Subscriptions and merchant services grow when more business runs through Shopify’s checkout, payments and AI-assisted operations.

Sidekick helps merchants understand their store, generate content, build apps and complete tasks. Shopify Magic adds AI throughout selling and creative workflows.

Shopify supplies the commerce platform and AI products; merchants choose additional apps and integrations.

Shopify’s framework covers merchant, buyer, partner and service-use information and includes a machine-learning section. The applicable detailed notice depends on your role and product, including Shop or Shop Pay. Merchant privacy obligations and Shopify’s own processing are distinct.

Store owners approve business choices and remain responsible for what they sell. Platform and payment enforcement are separate from a merchant’s product quality.

As a buyer, assess the actual store. As a merchant, review generated content and the permissions of apps and agents.

15/25 points

Shopify provides commerce infrastructure; it is not the seller of every product in a Shopify-powered store. Its privacy framework distinguishes merchants, consumers, partners and other users. A recognisable checkout does not independently validate a merchant.

15/25 points

Shopify’s framework covers merchant, buyer, partner and service-use information and includes a machine-learning section. The applicable detailed notice depends on your role and product, including Shop or Shop Pay. Merchant privacy obligations and Shopify’s own processing are distinct.

15/25 points

Shopify supplies infrastructure; it does not make every independent merchant trustworthy.

20/25 points

As a buyer, assess the actual store. As a merchant, review generated content and the permissions of apps and agents.

Comparison priority: ownership of the customer relationship, operating costs and the tools a merchant actually needs. Store infrastructure and a source of ready-made customers are different products.

For merchants, a sale or conversion improvement rewards another investment in the platform. Shoppers encounter the rewards chosen by each individual store.

Abandoned-checkout emails bring shoppers back to a basket; merchant notifications keep the business owner close to incoming orders.

Shop Pay, saved checkout and integrated fulfilment reduce friction at the point of purchase.

Merchants add reviews, creator endorsements and community signals through their shops and connected apps.

Stores can add stock notices, sale deadlines and promotions. Those choices come from the merchant and its tools rather than one universal Shopify storefront.