Roblox profile
A platform for playing and creating experiences made by other users.
A games platform where attention, friendship and a virtual economy meet.
Where the money comes from
Virtual-currency purchases and other platform services support its economy.
Sources (6)
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
- Roblox Corporation — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
What they made last year
Roblox Corporation: USD 4.89 billion revenue in the year ended 2025-12-31. Net loss: USD 1.07 billion. Group/company figures.
Sources (4)
- Roblox Corporation — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
How much they keep
-21.78% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (4)
- Roblox Corporation — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
What they’re worth
Roblox Corporation (RBLX), 2026-10-16 snapshot: USD 49.55 per share. Market capitalisation: USD 35.40B.
Sources (5)
- Roblox Corporation — dated market snapshotSecondary market data · accessed 18 October 2026
- Roblox Corporation — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Where the money is heading
Robux spending funds an economy shared between Roblox and creators. Discovery is commercially important because visibility directs both play and spending.
Sources (6)
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
- Roblox Corporation — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Who runs it
Roblox Corporation
Roblox is a listed platform company with founder David Baszucki retaining substantial voting control. Independent creators build experiences within the company’s infrastructure and economy.
Sources (6)
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
- Roblox Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
- Roblox Corporation — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Selected dated shareholder disclosures
David Baszucki
Roblox’s founder, identified by its proxy as President, Chief Executive Officer and Chair. Class B shares carry enhanced voting rights.
- Voting power
- 58.8%
- Disclosure as of
- 13 February 2026
Total voting power; Class B shares have twenty votes per share. Not total economic ownership.
Sources (1)
- Roblox Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
FMR LLC
The investment-management group associated with Fidelity. Reported beneficial ownership can reflect authority over managed funds and client portfolios.
- Share-class percentage — Class A
- 7.5%
- Voting power
- 3.1%
- Disclosure as of
- 13 February 2026
Percentage of Class A is not total economic ownership.
Sources (1)
- Roblox Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
BlackRock
An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.
- Share-class percentage — Class A
- 5.4%
- Voting power
- 2.2%
- Disclosure as of
- 13 February 2026
Percentage of Class A is not total economic ownership.
Sources (1)
- Roblox Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
Sources (1)
- Roblox Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Roblox Corporation — Simple Icons contributors; Roblox Corporation brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
- David Baszucki — Fredrik Lundhag from Malmö, Sweden. CC BY-SA 2.0. Face crop (0, 0, 296, 296); resized to 168 × 168 pixels and encoded as WebP. Adapted image retains the source licence.
- BlackRock — BlackRock. Public domain. Original SVG geometry unchanged; contained in a white tile.
What AI does here
Roblox uses AI in discovery, creation and safety. The Home page’s ranking connects players with experiences, while creator tools bring AI into building and communication.
Sources (5)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Roblox supplies platform AI and creator tools; developers build the experiences. The platform’s discovery system is separate from a game’s own reward design.
Sources (5)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
The privacy policy covers account details, gameplay and technical information, with extra provisions for younger users. Age assurance and optional features can involve additional information. A parent should review communication, spending and experience access together rather than rely on a single setting.
Sources (7)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Roblox moderates platform content and sets developer rules. Creators also control experiences, with restrictions on features such as paid random items for ineligible users.
Sources (7)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Parental controls, communication settings and spending limits shape the platform; the choice of experience determines much of the moment-to-moment pressure.
Sources (7)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
Editorial Trust score: 60/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Roblox publishes age-appropriate settings, communication controls and linked-parent tools. The relevant question is what the particular account can access, not the platform’s branding alone.
Sources (5)
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
The privacy policy covers account details, gameplay and technical information, with extra provisions for younger users. Age assurance and optional features can involve additional information. A parent should review communication, spending and experience access together rather than rely on a single setting.
Sources (5)
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
10/25 points
Quality and suitability vary between individual experiences.
Sources (7)
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Parental controls, communication settings and spending limits shape the platform; the choice of experience determines much of the moment-to-moment pressure.
Sources (7)
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — Trust evidencePublic primary documentation · accessed 18 October 2026
- Roblox — official product pagePrimary product · accessed 18 October 2026
- Roblox — Apple App StorePrimary store metadata · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: compare individual experiences and their communication and spending arrangements, rather than judging the entire catalogue as one game.
Sources (3)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Individual experiences offer levels, unlocks, quests and virtual rewards. Roblox’s own discovery signals include returning play and days on which players spend Robux.
Sources (3)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Friends playing, creator updates and promoted experiences put new invitations in front of returning users.
Sources (3)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
An experience opens directly from the platform. Saved identity, friends and Robux carry across a huge catalogue, lowering the cost of trying another game.
Sources (3)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Friends, avatar items, shared experiences and creator communities make participation socially visible. What others play or wear becomes part of discovery.
Sources (3)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Limited-time events and collectible items make timing matter. Individual creators add their own shops, seasons and progression systems.
Sources (3)
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Discovery | Documentation - Roblox Creator HubPublic product or reporting · accessed 18 October 2026
- Promoting Items to Younger Audiences – Roblox SupportPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →