Reddit profile

Advertising, paid memberships and other commercial services support Reddit.

Reddit, Inc.: USD 2.20 billion revenue in the year ended 2025-12-31. Net income: USD 529.7 million. Group/company figures.

24.05% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Reddit, Inc. (RDDT), 2026-10-16 snapshot: USD 156.14 per share. Market capitalisation: USD 30.04B.

Advertising and AI-data licensing give Reddit two ways to monetise the same reservoir of human conversation.

• SH

  Steven Huffman

  Reddit’s Chief Executive Officer and director in the proxy. His disclosed voting authority includes substantial shares held by other investors under voting agreements.

  Voting power

  76.1%

  Disclosure as of

  31 March 2026

  Includes 70.0 percentage points through voting proxies plus 6.1 from his separately disclosed holdings. Overlaps Advance/Tencent interests; never add these percentages together.

  Sources (1)

  • Reddit, Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• AM

  Advance Magazine Publishers, Inc.

  An indirect subsidiary of Advance Publications, with Reddit governance and board-designation rights. Its shares are subject to the disclosed Huffman voting-proxy arrangement.

  Share-class percentage — Class B

  83.5%

  Voting power

  65.2%

  Disclosure as of

  31 March 2026

  Underlying position date

  30 September 2024

  Subject to Huffman’s disclosed proxy. Overlaps his voting authority; not additive. Underlying ownership disclosure dates to September 2024.

  Sources (1)

  • Reddit, Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• T(

  Tencent (Reddit affiliates)

  Affiliated technology-group investment entities identified in Reddit’s proxy. Certain shares are subject to Huffman’s voting proxy, so voting interests overlap.

  Share-class percentage — Class B

  7.4%

  Voting power

  6.1%

  Disclosure as of

  31 March 2026

  Underlying position date

  30 September 2025

  Also holds Class A shares. Disclosed voting proxies overlap Huffman’s authority; percentages are not additive.

  Sources (1)

  • Reddit, Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026

Recommendations personalise discovery, while Reddit’s AI search/answer products draw on community discussions. Reddit also licenses access to its content for AI development.

Reddit builds platform products; AI partners can use licensed Reddit content. Volunteer moderators remain a separate source of human judgement.

Reddit’s help material lists account, post/comment, private communication, activity and transaction data. Its separate public-content policy explains licensing of public content and related data. A pseudonym does not make the account or its public writing anonymous to the operator.

Volunteer moderators set community rules, AutoModerator handles configured rules, and Reddit administrators enforce platform-wide policies.

Choose communities and feed views, manage notifications and distinguish a sourced answer from the most upvoted one.

10/25 points

Reddit’s community rules and moderation differ by subreddit; votes are not fact-checks. The ICO imposed a £14.47m penalty in February 2026 concerning children’s data.

10/25 points

Reddit’s help material lists account, post/comment, private communication, activity and transaction data. Its separate public-content policy explains licensing of public content and related data. A pseudonym does not make the account or its public writing anonymous to the operator.

15/25 points

Votes rank a community's response; they do not fact-check the underlying claim.

15/25 points

Choose communities and feed views, manage notifications and distinguish a sourced answer from the most upvoted one.

Comparison priority: the quality of the specific community and its moderation. A specialist discussion with original sources offers something different from a viral opinion thread.

Upvotes, karma, awards and achievements reward participation. A useful reply or surprising thread adds a second reward beyond the numbers.

Replies, mentions, community alerts and daily streak progress bring unfinished conversations back to mind.

A personalised feed and long comment chains make the next discovery easy. One question becomes several communities and discussions.

Voting sorts the crowd’s response into visible winners. Community norms also teach people which answers receive approval.

A growing streak becomes something to lose. Fast-moving threads make early participation feel more valuable than arriving after the discussion has moved on.