PUBG MOBILE profile
PUBG MOBILE
pubgmobile.com(opens in new tab)A mobile battle-royale game with teams and competitive modes.
Surviving the match is one goal; finishing the pass is another.
Where the money comes from
Optional in-game purchases and related services fund free entry.
Sources (8)
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
- 260400-02Company reporting · accessed 18 October 2026
- Results - TencentCompany reporting · accessed 18 October 2026
- For Immediate ReleaseCompany reporting · accessed 18 October 2026
- Tencent Holdings Limited - Annual Report 2025 | FinancialFilingsCompany reporting · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
What they made last year
Tencent reported 2025 group revenue of RMB751.8 billion and net profit attributable to equity holders of RMB224.8 billion.
Sources (6)
- For Immediate ReleaseCompany reporting · accessed 18 October 2026
- 260400-02Company reporting · accessed 18 October 2026
- Results - TencentCompany reporting · accessed 18 October 2026
- Tencent Holdings Limited - Annual Report 2025 | FinancialFilingsCompany reporting · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
How much they keep
Attributable profit was about 30% of revenue in the rounded 2025 figures. Tencent separately reports non-IFRS measures.
Sources (6)
- For Immediate ReleaseCompany reporting · accessed 18 October 2026
- 260400-02Company reporting · accessed 18 October 2026
- Results - TencentCompany reporting · accessed 18 October 2026
- Tencent Holdings Limited - Annual Report 2025 | FinancialFilingsCompany reporting · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
What they’re worth
Tencent Holdings Limited is publicly listed. Its companywide stock-market value covers the wider group described below. Tencent’s businesses span social communication, games, advertising and financial technology. Its investments also connect it to numerous separately branded products and studios.
Sources (6)
- 260400-02Company reporting · accessed 18 October 2026
- Results - TencentCompany reporting · accessed 18 October 2026
- For Immediate ReleaseCompany reporting · accessed 18 October 2026
- Tencent Holdings Limited - Annual Report 2025 | FinancialFilingsCompany reporting · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Where the money is heading
Virtual currency, passes and cosmetics monetise repeat play without charging every player an entry price.
Sources (8)
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
- 260400-02Company reporting · accessed 18 October 2026
- Results - TencentCompany reporting · accessed 18 October 2026
- For Immediate ReleaseCompany reporting · accessed 18 October 2026
- Tencent Holdings Limited - Annual Report 2025 | FinancialFilingsCompany reporting · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Who runs it
Tencent Mobile International Limited · Tencent Holdings Limited
Tencent’s businesses span social communication, games, advertising and financial technology. Its investments also connect it to numerous separately branded products and studios.
Sources (7)
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
- 260400-02Company reporting · accessed 18 October 2026
- Results - TencentCompany reporting · accessed 18 October 2026
- For Immediate ReleaseCompany reporting · accessed 18 October 2026
- Tencent Holdings Limited - Annual Report 2025 | FinancialFilingsCompany reporting · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Tencent — Tencent. Official media asset — editorial use only. Resized to fit 168 pixels; lossless WebP, original colours and proportions.
What AI does here
Bots and matchmaking are forms of game automation. They organise the play experience rather than turning PUBG Mobile into a general-purpose AI service.
Sources (4)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
PUBG Mobile is developed through the Tencent/Lightspeed and KRAFTON partnership; regional publishing arrangements differ.
Sources (4)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Game accounts, purchases and match activity support progression and multiplayer operations; the local publisher governs the relevant account data.
Sources (6)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Anti-cheat, reporting and competitive rules provide enforcement around multiplayer matches.
Sources (6)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Check the local publisher and purchase rules, and choose whether the pass fits your actual play time.
Sources (6)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
What they say vs what they do
Competitive play, progression and purchasable items coexist in the same game. Regional publishers supply the applicable account and purchase arrangements.
Sources (4)
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
Game accounts, purchases and match activity support progression and multiplayer operations; the local publisher governs the relevant account data.
Sources (4)
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
Skill, matchmaking and reward progression are different parts of the experience. A rank and a cosmetic collection communicate different things.
Sources (6)
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
How much control you really have
Check the local publisher and purchase rules, and choose whether the pass fits your actual play time.
Sources (6)
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — Trust evidencePublic primary documentation · accessed 18 October 2026
- PUBG MOBILE — official product pagePrimary product · accessed 18 October 2026
- PUBG MOBILE — Apple App StorePrimary store metadata · accessed 18 October 2026
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: match quality, squad experience and the resources you choose to buy. Finishing a season pass is a separate goal from enjoying the matches.
Sources (2)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Match results, rank and Royale Pass rewards create overlapping progress tracks.
Sources (2)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Daily and challenge missions make returning feel like completing a scheduled task.
Sources (2)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Mobile matchmaking puts another competitive round within a few taps.
Sources (2)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Squads, clans and visible outfits attach progress to a social identity.
Sources (2)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Pass seasons and expiring missions make unused opportunities feel like something being lost.
Sources (2)
- Royale Pass Season 12Public product or reporting · accessed 18 October 2026
- What are the Royale Pass exclusive missions? — PUBG Mobile Help CenterPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →