Pinterest profile

Advertising and shopping-related commercial activity support the service.

Pinterest, Inc.: USD 4.22 billion revenue in the year ended 2025-12-31. Net income: USD 416.9 million. Group/company figures.

9.87% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Pinterest, Inc. (PINS), 2026-10-16 snapshot: USD 21.91 per share. Market capitalisation: USD 12.41B.

Advertising works close to purchasing intent: people often arrive with an unfinished project and leave with a shortlist of things to buy.

• BS

  Benjamin Silbermann

  An individual director and substantial Class B beneficial holder identified in Pinterest’s proxy; his disclosed trust holdings carry enhanced voting rights.

  Share-class percentage — Class B

  46.32%

  Voting power

  35.33%

  Disclosure as of

  27 March 2026

  Class B percentage and total voting power are not percentages of all economic equity.

  Sources (1)

  • Pinterest, Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• PS

  Paul Sciarra

  An individual Class B beneficial holder identified through disclosed trust/LLC arrangements. His voting authority differs from an ordinary Class A shareholder’s.

  Share-class percentage — Class B

  40.9%

  Voting power

  31.19%

  Disclosure as of

  27 March 2026

  Trust/LLC beneficial authority; not a total economic-equity percentage.

  Sources (1)

  • Pinterest, Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• B

  BlackRock

  An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.

  Share-class percentage — Class A

  12.01%

  Voting power

  2.85%

  Disclosure as of

  27 March 2026

  Underlying position date

  31 December 2025

  The proxy cites a January 2026 filing reporting the December 2025 position.

  Sources (1)

  • Pinterest, Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026

Visual search understands objects and styles inside images. Generative AI expands discovery and shopping, while Ask Pinterest experiments with conversational visual assistance.

Pinterest develops its Taste Graph and visual-discovery systems. Merchants and creators supply many of the images and destinations.

Searches, saved Pins and interactions describe tastes and intentions, helping personalise discovery and advertising.

Pinterest moderates Pins and commercial content; merchants control the products at the destination. A saved image is an idea, not a quality inspection.

Shape boards deliberately, edit recommendations and notifications, and follow the original source before treating a Pin as a buying guide.

Pinterest connects visual inspiration with shopping. A beautiful Pin can be a route into somebody else’s commercial website.

Searches, saved Pins and interactions describe tastes and intentions, helping personalise discovery and advertising.

Visual relevance is the organising principle. A useful image, an advertisement and a reliable product recommendation are different things.

Shape boards deliberately, edit recommendations and notifications, and follow the original source before treating a Pin as a buying guide.

Comparison priority: inspiration, a real purchase or a project plan. Saving another appealing image is different from moving the project forward.

Finding the right look rewards another scroll. Saving Pins lets a growing board feel like progress towards a future room, outfit or life.

Recommended Pins, board updates and notifications reopen unfinished ideas.

Visual search moves from an image to similar looks and products without requiring the right search words.

Shared boards, popular styles and creator collections provide ready-made signals of what looks desirable.

Aspirational boards keep a gap visible between what you have and what you imagine. Seasonal ideas and shopping offers add a time-sensitive reason to act.