Perplexity profile
Perplexity
perplexity.ai(opens in new tab)AI-assisted searching and answers with links to sources.
A direct answer can hide how many decisions were made about the sources.
Where the money comes from
Subscriptions and other commercial services support its business.
Sources (8)
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports — TradingView NewsCompany reporting · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports By ReutersCompany reporting · accessed 18 October 2026
- Perplexity AI — financial reportingFinancial reporting · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
What they made last year
Annual sales are not publicly itemised for this business. Subscriptions and other commercial services support its business.
Sources (6)
- Perplexity finalizes $20 billion valuation round, the Information reports — TradingView NewsCompany reporting · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports By ReutersCompany reporting · accessed 18 October 2026
- Perplexity AI — financial reportingFinancial reporting · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
How much they keep
Subscriptions and enterprise access earn around AI-assisted research. Retrieval, model inference and publisher arrangements all shape the economics of giving a sourced answer.
Sources (6)
- Perplexity finalizes $20 billion valuation round, the Information reports — TradingView NewsCompany reporting · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports By ReutersCompany reporting · accessed 18 October 2026
- Perplexity AI — financial reportingFinancial reporting · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
What they’re worth
September 2025 reporting put a financing at a $20 billion valuation. August 2026 reports described talks above $30 billion, rather than announcing a completed round.
Sources (6)
- Perplexity AI — financial reportingFinancial reporting · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports — TradingView NewsCompany reporting · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports By ReutersCompany reporting · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Where the money is heading
Subscriptions, enterprise products and browser assistance expand the business; publisher programmes such as Comet Plus address the economics of sourced content.
Sources (8)
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports — TradingView NewsCompany reporting · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports By ReutersCompany reporting · accessed 18 October 2026
- Perplexity AI — financial reportingFinancial reporting · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Who runs it
Perplexity AI Inc. · Perplexity AI
Perplexity is an AI-search company backed by private investors. Its assistant, enterprise offering and Comet browser extend the business beyond a single answer page.
Sources (7)
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports — TradingView NewsCompany reporting · accessed 18 October 2026
- Perplexity finalizes $20 billion valuation round, the Information reports By ReutersCompany reporting · accessed 18 October 2026
- Perplexity AI — financial reportingFinancial reporting · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
What AI does here
Perplexity retrieves information and generates answers with source links. Its Comet browser extends assistance into web navigation and tasks.
Sources (5)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Perplexity builds retrieval and assistant products using its own systems and supported external models.
Sources (5)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Questions, uploaded material and connected browsing can reveal more than an ordinary search query; product settings govern the relevant activity.
Sources (6)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
- Perplexity — Trust evidencePublic primary documentation · accessed 18 October 2026
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Source links, product feedback and publisher agreements provide different forms of scrutiny; they serve different purposes.
Sources (6)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
- Perplexity — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Open the cited source when the exact claim matters and inspect permissions before giving a browser assistant access to accounts.
Sources (6)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
- Perplexity — Trust evidencePublic primary documentation · accessed 18 October 2026
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
What they say vs what they do
The promise is a direct answer with sources. Retrieval and synthesis decide which material becomes the answer.
Sources (4)
- Perplexity — Trust evidencePublic primary documentation · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
Questions, uploaded material and connected browsing can reveal more than an ordinary search query; product settings govern the relevant activity.
Sources (4)
- Perplexity — Trust evidencePublic primary documentation · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
Citations make inspection easier, but the cited passage is where the actual support for a claim can be checked.
Sources (6)
- Perplexity — Trust evidencePublic primary documentation · accessed 18 October 2026
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
How much control you really have
Open the cited source when the exact claim matters and inspect permissions before giving a browser assistant access to accounts.
Sources (6)
- Perplexity — Trust evidencePublic primary documentation · accessed 18 October 2026
- Perplexity — official product pagePrimary product · accessed 18 October 2026
- Perplexity - AI Search & Chat — Apple App StorePrimary store metadata · accessed 18 October 2026
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: speed of synthesis and the quality of the source trail. The best research shortcut still makes the underlying evidence easy to inspect.
Sources (3)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A concise, sourced-looking answer gives a quick information reward.
Sources (3)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Suggested follow-up questions turn an answer into the next query.
Sources (3)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Search and synthesis remove the need to read every result before forming an overview.
Sources (3)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Shared answers and cited publications provide an immediate impression of authority.
Sources (3)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Fast-moving news and a growing research history invite repeated checking and continued use.
Sources (3)
- Introducing Comet PlusPublic product or reporting · accessed 18 October 2026
- Welcoming Gannett to the Perplexity Publisher ProgramPublic product or reporting · accessed 18 October 2026
- Introducing Comet: Browse at the speed of thoughtPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →