Netflix profile

Memberships fund the service; some plans also carry advertising.

Netflix, Inc.: USD 45.18 billion revenue in the year ended 2025-12-31. Net income: USD 10.98 billion. Group/company figures.

24.30% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Netflix, Inc. (NFLX), 2026-10-16 snapshot: USD 70.53 per share. Market capitalisation: USD 293.68B.

The commercial balance is shifting between subscription prices, advertising reach, live programming and the cost of making people’s next must-watch.

• B

  BlackRock

  An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.

  Equity percentage

  7.34%

  Disclosure as of

  6 April 2026

  Underlying position date

  31 December 2023

  The 2026 proxy cites a December 2023 position; not a live ownership estimate.

  Sources (1)

  • Netflix, Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• FL

  FMR LLC

  The investment-management group associated with Fidelity. Reported beneficial ownership can reflect authority over managed funds and client portfolios.

  Equity percentage

  5.29%

  Disclosure as of

  6 April 2026

  Underlying position date

  29 December 2023

  The proxy cites an April 2025 filing reporting a December 2023 position.

  Sources (1)

  • Netflix, Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026

Netflix personalises recommendations, row order and artwork. Two people can encounter the same film through very different pitches.

Netflix develops its recommendation and personalisation technology around its own viewing catalogue and audience signals.

Netflix lists account, payment, viewing, search, device and interaction data. Advertising-supported use can involve advertising companies and interest inferences. Its privacy statement provides separate communication, advertising and cookie choices; those choices do not remove records needed for billing or legal obligations.

Netflix commissions and licenses the programmes; its recommendation system arranges the shop window. Human editorial and production decisions sit behind the titles being offered.

Separate profiles give the system cleaner signals. Ratings, viewing-history controls and separate preview/episode-autoplay settings let you reshape the experience.

15/25 points

Netflix describes cancellation and profile controls clearly. The trade-off is that a paid subscription is not automatically an ad-free or low-data product: advertising depends on the plan, and the privacy statement covers detailed viewing and usage records.

15/25 points

Netflix lists account, payment, viewing, search, device and interaction data. Advertising-supported use can involve advertising companies and interest inferences. Its privacy statement provides separate communication, advertising and cookie choices; those choices do not remove records needed for billing or legal obligations.

20/25 points

An organised catalogue makes browsing easier, but its recommendations still select what you see.

20/25 points

Separate profiles give the system cleaner signals. Ratings, viewing-history controls and separate preview/episode-autoplay settings let you reshape the experience.

Comparison priority: the programmes you will actually watch, the plan’s advertising and the household cost. A vast catalogue matters less than a short list you genuinely want.

A strong episode ends with another waiting. Personalised recommendations keep offering a fresh chance to find your next absorbing series.

New-season announcements, fresh-release rows and autoplaying previews restart interest in shows you were not actively looking for.

Continue Watching remembers your place, while next-episode autoplay makes carrying on easier than choosing something else.

Top 10 rows and recognisable franchises borrow momentum from the crowd: this is what everyone seems to be watching.

Cliffhangers leave a story unfinished. Leaving-soon notices add a genuine catalogue deadline when a title is due to disappear.