Mercado Libre profile

Marketplace, advertising, logistics and financial services contribute to group revenue.

MercadoLibre, Inc.: USD 28.89 billion net revenues and financial income in the year ended 2025-12-31. Net income: USD 2.00 billion. Group/company figures.

6.91% net margin for the year ended 2025-12-31: reported net income divided by revenue.

MercadoLibre, Inc. (MELI), 2026-10-16 snapshot: USD 1,834.00 per share. Market capitalisation: USD 92.98B.

Advertising is a valuable growth line; Mercado Play adds entertainment engagement and another place to show video ads.

Recommendations and advertising use AI to connect buyers with products. Mercado Ads’ AI Advisor also analyses seller campaigns and recommends budgets and returns targets through WhatsApp.

MercadoLibre develops platform technology across commerce, payments, logistics and advertising.

Mercado Libre’s privacy summary lists identity, contact, payment, transaction, activity, location and feature-dependent biometric data. It describes group/provider sharing, advertising choices and rights, including review of significant automated decisions. National annexes determine the applicable detail.

Marketplace enforcement, payment-risk systems and seller reputation operate together. Sellers still choose their products and campaign decisions.

Check the local seller and payment product, and separate a shopping discount from any borrowing or financial-service choice.

15/25 points

Mercado Libre connects buyers, sellers and related services. Its privacy documentation explains group processing and review rights for significant automated decisions. Seller reputation and ranking remain signals, not independent inspection of each item.

15/25 points

Mercado Libre’s privacy summary lists identity, contact, payment, transaction, activity, location and feature-dependent biometric data. It describes group/provider sharing, advertising choices and rights, including review of significant automated decisions. National annexes determine the applicable detail.

15/25 points

Marketplace and financial-service risks should not be collapsed into one judgement.

20/25 points

Check the local seller and payment product, and separate a shopping discount from any borrowing or financial-service choice.

Comparison priority: seller reliability, fulfilment, payment terms and the product itself. A large ecosystem provides convenience through several separate services.

A good purchase, convenient payment and MELI+ benefits reward keeping another task in the same ecosystem.

Delivery updates, offers and loyalty messages provide regular return prompts.

Mercado Pago and Mercado Envios connect checkout, finance and logistics, removing steps between wanting an item and receiving it.

Seller reputations, reviews and purchase activity create confidence in a large marketplace.

Hot Sale and Cyber Day put deadlines around offers. Existing loyalty benefits make using another platform feel like leaving value behind.