Google Maps profile
Google Maps
maps.google.com(opens in new tab)Google's maps, directions and local-business information.
A route planner also decides which nearby businesses you notice.
Where the money comes from
Advertising and business services contribute to the wider Maps ecosystem.
Sources (6)
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
What they made last year
Alphabet Inc.: USD 402.84 billion revenue in the year ended 2025-12-31. Net income: USD 132.17 billion. Group/company figures.
Sources (4)
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
How much they keep
32.81% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (4)
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
What they’re worth
Alphabet Inc. (GOOGL), 2026-10-16 snapshot: USD 340.59 per share. Market capitalisation: USD 4.17T.
Sources (5)
- Alphabet Inc. — dated market snapshotSecondary market data · accessed 18 October 2026
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Where the money is heading
Local advertising, commercial discovery and mapping services monetise the connection between digital attention and physical destinations.
Sources (6)
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Who runs it
Google LLC · Alphabet Inc.
Google is part of Alphabet. Co-founders Larry Page and Sergey Brin retain substantial voting influence through the share structure, while public investors hold listed shares.
Sources (6)
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
- Alphabet Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Selected dated shareholder disclosures
Larry Page
A Google co-founder. Super-voting Class B shares give him voting influence that differs from ordinary economic ownership.
- Voting power
- 27.4%
- Disclosure as of
- 6 April 2026
Total voting power, not total economic ownership.
Sources (1)
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
Sergey Brin
A Google co-founder with super-voting Class B shares. Voting power is not the same percentage as total economic equity.
- Voting power
- 25.3%
- Disclosure as of
- 6 April 2026
Total voting power, not total economic ownership.
Sources (1)
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
BlackRock
An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.
- Share-class percentage — Class A
- 6.1%
- Voting power
- 2.5%
- Disclosure as of
- 6 April 2026
6.1% is Class A only, not all economic equity. The proxy cites an older 2024 filing.
Sources (1)
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
Sources (1)
- Alphabet Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Google LLC — Simple Icons contributors; Google LLC brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
- Larry Page — Joi Ito; original crop by Bonnifac. CC BY 2.0. Face crop (75, 20, 585, 530); resized to 168 × 168 pixels and encoded as WebP. Adapted image retains the source licence.
- Sergey Brin — Steve Jurvetson. CC BY 2.0. Face crop (200, 50, 1423, 1273); resized to 168 × 168 pixels and encoded as WebP. Adapted image retains the source licence.
- BlackRock — BlackRock. Public domain. Original SVG geometry unchanged; contained in a white tile.
What AI does here
Ask Maps combines Gemini with place information to answer complex local questions. Prediction also supports traffic, routing and arrival estimates.
Sources (5)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Google develops the mapping and AI systems using map data, business information and user contributions.
Sources (5)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Location and journey activity, reviews and connected personalisation can shape suggestions; location and AI settings control different flows.
Sources (6)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Business edits, review moderation, reporting and location controls shape the information available.
Sources (6)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Review location history and AI settings; compare opening times and the underlying business details before an important trip.
Sources (6)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Maps combines navigation, local discovery and advertising. Ask Maps adds conversational recommendations.
Sources (4)
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
Location and journey activity, reviews and connected personalisation can shape suggestions; location and AI settings control different flows.
Sources (4)
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
Business details and user contributions change over time. The source and update time matter alongside the rating or route estimate.
Sources (6)
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Review location history and AI settings; compare opening times and the underlying business details before an important trip.
Sources (6)
- Google Pay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Google Maps — official product pagePrimary product · accessed 18 October 2026
- Google Maps — Apple App StorePrimary store metadata · accessed 18 October 2026
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: the journey you need to make and the quality of the local information. A popular recommendation is not automatically the most suitable destination.
Sources (3)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A successful journey or useful recommendation rewards reliance on the app.
Sources (3)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Traffic, journey updates and saved places bring location information back at relevant times.
Sources (3)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Ask Maps and navigation shorten the path from a question to a destination.
Sources (3)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Ratings, reviews and busy-place signals make the crowd part of choosing where to go.
Sources (3)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Departure times, delays and limited opening hours create genuine timing pressure.
Sources (3)
- Ask Maps and Immersive Navigation: New AI features in Google MapsPublic product or reporting · accessed 18 October 2026
- Ask anything about any place on Maps with GeminiPublic product or reporting · accessed 18 October 2026
- Google Maps' Ask Maps gets more helpful with food orderingPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →