Letterboxd profile
Letterboxd
letterboxd.com(opens in new tab)A film diary and social space for reviews, lists and discovery.
A film diary becomes a collection, a social identity and a record you do not want to abandon.
Where the money comes from
Paid memberships and advertising support the service.
Sources (6)
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
- Tiny - Tiny Reports Q4 2025 and Full Year 2025 ResultsCompany reporting · accessed 18 October 2026
- Tiny - Tiny Reports Q1 2026 Results and Leadership TransitionCompany reporting · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
What they made last year
Tiny Fund’s combined unaudited revenue was C$71.7 million in 2025. Letterboxd is one of the fund’s businesses, and those underlying results are not consolidated line by line into Tiny’s listed-company revenue.
Sources (5)
- Tiny - Tiny Reports Q4 2025 and Full Year 2025 ResultsCompany reporting · accessed 18 October 2026
- Tiny - Tiny Reports Q1 2026 Results and Leadership TransitionCompany reporting · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
How much they keep
Letterboxd earns from subscriptions, advertising and partnerships. A paid member and a casual advertising-supported visitor create different revenue streams.
Sources (5)
- Tiny - Tiny Reports Q4 2025 and Full Year 2025 ResultsCompany reporting · accessed 18 October 2026
- Tiny - Tiny Reports Q1 2026 Results and Leadership TransitionCompany reporting · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
What they’re worth
Tiny / Letterboxd is publicly listed. Its companywide stock-market value covers the wider group described below. Letterboxd is held through Tiny Fund I. Tiny’s listed-company results and the fund’s underlying businesses are not consolidated line by line in the same way.
Sources (5)
- Tiny - Tiny Reports Q4 2025 and Full Year 2025 ResultsCompany reporting · accessed 18 October 2026
- Tiny - Tiny Reports Q1 2026 Results and Leadership TransitionCompany reporting · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Where the money is heading
Free social participation feeds advertising and the upgrade to Pro or Patron, where statistics, customisation and availability alerts make the personal archive more useful.
Sources (6)
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
- Tiny - Tiny Reports Q4 2025 and Full Year 2025 ResultsCompany reporting · accessed 18 October 2026
- Tiny - Tiny Reports Q1 2026 Results and Leadership TransitionCompany reporting · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Who runs it
Letterboxd is held through Tiny Fund I. Tiny’s listed-company results and the fund’s underlying businesses are not consolidated line by line in the same way.
Sources (5)
- Tiny - Tiny Reports Q4 2025 and Full Year 2025 ResultsCompany reporting · accessed 18 October 2026
- Tiny - Tiny Reports Q1 2026 Results and Leadership TransitionCompany reporting · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
What AI does here
The recognisable intelligence here is a structured social database: diaries become statistics, watchlists meet streaming availability, and member activity becomes discovery.
Sources (4)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
Letterboxd supplies the social product, members supply reviews and lists, and partners such as JustWatch provide availability information.
Sources (4)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
What it learns from you
The August 2026 notice covers identity/contact, account, payment, communication, uploaded content, device and service-usage data. Advertising identifiers and Common ID may be used in the unpaid experience, with stated opt-outs. Public reviews and lists can still be seen or copied by others.
Sources (5)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Letterboxd — Trust evidencePublic primary documentation · accessed 18 October 2026
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
Who checks its work
Members curate their own accounts and lists; Letterboxd moderates the community. A highly liked review is a member’s voice, not an editorial verdict.
Sources (5)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
- Letterboxd — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Choose whom to follow, keep lists private where desired and use availability filters to turn browsing into a specific viewing decision.
Sources (5)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Letterboxd — Trust evidencePublic primary documentation · accessed 18 October 2026
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Letterboxd is transparent about being a social film diary. Its reviews express members’ opinions, not a certified consensus. The notice distinguishes advertising for casual visitors/non-subscribers from the paid experience, so payment changes an important trade-off without making public contributions private.
Sources (4)
- Letterboxd — Trust evidencePublic primary documentation · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
The August 2026 notice covers identity/contact, account, payment, communication, uploaded content, device and service-usage data. Advertising identifiers and Common ID may be used in the unpaid experience, with stated opt-outs. Public reviews and lists can still be seen or copied by others.
Sources (4)
- Letterboxd — Trust evidencePublic primary documentation · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
A community's enthusiasm can be useful without matching your taste.
Sources (5)
- Letterboxd — Trust evidencePublic primary documentation · accessed 18 October 2026
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Choose whom to follow, keep lists private where desired and use availability filters to turn browsing into a specific viewing decision.
Sources (5)
- Letterboxd — Trust evidencePublic primary documentation · accessed 18 October 2026
- Letterboxd — official product pagePrimary product · accessed 18 October 2026
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: a social film diary is strongest when you find reviewers whose taste you understand, rather than treating a popular score as your own verdict.
Sources (3)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Logging a film completes a small task and grows your diary. Personal statistics reward returning with a story about your own taste.
Sources (3)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Activity from followed members and paid-tier watchlist availability alerts bring the next film back to mind.
Sources (3)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Watchlists and streaming-service filters reduce the work of deciding what to watch and where to find it.
Sources (3)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Reviews, lists, likes and four favourite films make taste public. Friends and admired reviewers become discovery engines.
Sources (3)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
A growing diary makes continuity valuable. Missing a logging habit or leaving your history behind can feel like losing part of a collection.
Sources (3)
- Upgrade to Letterboxd Pro • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
- Paid subscriptions • LetterboxdPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →