IMDb profile
A searchable reference for films, television and people working in them.
A score, a popularity rank and a critic’s review are three different kinds of information.
Where the money comes from
Advertising and IMDbPro subscriptions support the business.
Sources (5)
- IMDb — official product pagePrimary product · accessed 18 October 2026
- AMAZON COM INC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
What they made last year
Amazon.com, Inc.: USD 716.92 billion revenue in the year ended 2025-12-31. Net income: USD 77.67 billion. Group/company figures.
Sources (4)
- AMAZON COM INC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
How much they keep
10.83% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (4)
- AMAZON COM INC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
What they’re worth
Amazon.com, Inc. (AMZN), 2026-10-16 snapshot: USD 250.00 per share. Market capitalisation: USD 2.70T.
Sources (5)
- Amazon.com, Inc. — dated market snapshotSecondary market data · accessed 18 October 2026
- AMAZON COM INC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Where the money is heading
Consumer attention supports advertising; IMDbPro charges for industry research, professional visibility and production intelligence.
Sources (5)
- IMDb — official product pagePrimary product · accessed 18 October 2026
- AMAZON COM INC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Who runs it
Amazon’s family includes Twitch, IMDb and Prime Video as well as its retail and cloud businesses. Founder Jeff Bezos remains a disclosed substantial individual shareholder.
Sources (5)
- Amazon.com, Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
- AMAZON COM INC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Selected dated shareholder disclosures
Jeffrey P. Bezos
Amazon’s founder, identified in the proxy as a major individual beneficial shareholder.
- Equity percentage
- 8.8%
- Disclosure as of
- 24 February 2026
Dated beneficial ownership, not a live position.
Sources (1)
- Amazon.com, Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
BlackRock
An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.
- Equity percentage
- 5.9%
- Disclosure as of
- 24 February 2026
- Underlying position date
- 31 December 2023
The proxy cites a December 2023 underlying position.
Sources (1)
- Amazon.com, Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
Sources (1)
- Amazon.com, Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Jeff Bezos — Seattle City Council from Seattle. CC BY 2.0. Face crop (30, 0, 893, 863); resized to 168 × 168 pixels and encoded as WebP. Adapted image retains the source licence.
- BlackRock — BlackRock. Public domain. Original SVG geometry unchanged; contained in a white tile.
What AI does here
IMDb’s established algorithmic story is weighted ratings and popularity measurement. Its STARmeter products use proprietary ranking rather than treating every visit or vote identically.
Sources (5)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
- IMDb — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
IMDb, an Amazon company, operates the database and ranking products. Users, contributors and industry participants supply much of the underlying information.
Sources (5)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
- IMDb — official product pagePrimary product · accessed 18 October 2026
What it learns from you
IMDb receives information you provide, device and usage information, and data from other sources. It shares information within the Amazon group and with service providers under the notice. Advertising choices and privacy requests are available, subject to location and retention obligations.
Sources (5)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
- IMDb — official product pagePrimary product · accessed 18 October 2026
Who checks its work
IMDb monitors vote manipulation and updates its weighting. Database contributions and reviews pass through separate contribution and moderation processes.
Sources (5)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb — official product pagePrimary product · accessed 18 October 2026
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Read the review behind a rating, look at vote counts and distinguish a popularity chart from a quality judgement. Watchlists make discovery more intentional.
Sources (5)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
- IMDb — official product pagePrimary product · accessed 18 October 2026
Editorial Trust score: 60/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
IMDb is useful as a film reference, but credits, user reviews and weighted ratings are different evidence types. Its privacy notice identifies Amazon as its parent and includes advertising and AI-development uses; being a reference site does not make use data-free.
Sources (4)
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
10/25 points
IMDb receives information you provide, device and usage information, and data from other sources. It shares information within the Amazon group and with service providers under the notice. Advertising choices and privacy requests are available, subject to location and retention obligations.
Sources (4)
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
20/25 points
User ratings, credits and editorial material have different sources and should not be treated alike.
Sources (5)
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
- IMDb — official product pagePrimary product · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
How much control you really have
15/25 points
Read the review behind a rating, look at vote counts and distinguish a popularity chart from a quality judgement. Watchlists make discovery more intentional.
Sources (5)
- IMDb — Trust evidencePublic primary documentation · accessed 18 October 2026
- IMDb — official product pagePrimary product · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: use credits for identification, reviews for opinions and vote distributions for audience response. One headline rating cannot do all three jobs.
Sources (3)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Solving “where have I seen that actor?” gives an immediate reward. Ratings and trivia create another small discovery on the next page.
Sources (3)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Upcoming releases, trailers and trending names provide fresh reasons to check the database.
Sources (3)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Linked cast lists turn one title into the next: film, actor, another film, another cast. The next discovery is already clickable.
Sources (3)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Star ratings, vote totals and user reviews put audience opinion beside the title. IMDb’s weighted score gives votes different influence rather than simply averaging them.
Sources (3)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Top lists and STARmeter movement turn entertainment into a changing league table. Creators and fans have a reason to see what climbed or fell.
Sources (3)
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
- IMDb | HelpPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →