Grok profile
An AI assistant associated with xAI.
An assistant connected to a live social network inherits its immediacy—and its noise.
Where the money comes from
Paid access, business offerings and other services support its provider.
Sources (4)
- Grok — official product pagePrimary product · accessed 18 October 2026
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
What they made last year
Annual sales are not publicly itemised for this business. Paid access, business offerings and other services support its provider.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
How much they keep
Paid assistant access and social-network subscriptions monetise repeat use. Model training, inference and running a large network create a different cost structure from selling a conventional software download.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
What they’re worth
Privately held; no public share price. Grok and X are connected through xAI and the wider SpaceX corporate family. A social-network account and an AI-service account can still have different settings and service terms.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Where the money is heading
Subscriptions, developer services and integration with X monetise access to the assistant and its media-generation capabilities.
Sources (4)
- Grok — official product pagePrimary product · accessed 18 October 2026
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Who runs it
Grok and X are connected through xAI and the wider SpaceX corporate family. A social-network account and an AI-service account can still have different settings and service terms.
xAI joined SpaceX in February 2026. This is a corporate-chain disclosure, not proof of any individual’s current ownership percentage.
Sources (4)
- xAI / SpaceX — corporate ownership disclosurePrimary corporate or regulatory · accessed 18 October 2026
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
What AI does here
Grok answers questions, searches current information and generates media. Its connection with X adds a stream of social material alongside wider web information.
Sources (6)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
xAI develops Grok. The standalone product and the version accessed through X have different service arrangements.
Sources (6)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — official product pagePrimary product · accessed 18 October 2026
What it learns from you
Grok combines prompts and service activity with the information accessible in its particular product. Standalone Grok and X-linked use have separate settings.
Sources (6)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — official product pagePrimary product · accessed 18 October 2026
Who checks its work
Product safeguards and feedback mechanisms shape use. In June 2026 Canada’s privacy regulator found X Corp. and xAI breached Canadian privacy law in connection with Grok’s generation of sexualised images.
Sources (6)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
- Grok — official product pagePrimary product · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Review the settings for the version you use, particularly account data and image features.
Sources (6)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — official product pagePrimary product · accessed 18 October 2026
Editorial Trust score: 40/100
Assessed 18 October 2026
What they say vs what they do
5/25 points
In June 2026 Canada’s privacy regulator found X Corp. and xAI violated privacy law over Grok’s generation of sexualised deepfakes. The companies introduced safeguards and committed to reporting and independent audits.
Sources (5)
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
5/25 points
Grok combines prompts and service activity with the information accessible in its particular product. Standalone Grok and X-linked use have separate settings.
Sources (5)
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
10/25 points
Live social material makes answers timely; source quality and media-generation safeguards determine a different kind of quality.
Sources (6)
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — official product pagePrimary product · accessed 18 October 2026
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Review the settings for the version you use, particularly account data and image features.
Sources (6)
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — Trust evidencePublic primary documentation · accessed 18 October 2026
- Grok — official product pagePrimary product · accessed 18 October 2026
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: useful current information, media safeguards and account controls. Real-time social context is a different advantage from verified source quality.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A timely explanation or striking generated image rewards another request.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Live topics and conversational follow-ups connect the assistant to the next unfolding story.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Access alongside X lowers the effort of asking about something already in the feed.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Shareable outputs and trending discussions make other users part of discovery.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Breaking events create a feeling that the useful answer is the one available right now.
Sources (3)
- News release: Privacy Commissioner of Canada investigation into the Grok chatbot and sexualized deepfakes finds companies violated privacy law - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- PIPEDA Findings #2026-004: Commissioner-initiated complaints concerning X Corp.’s and X.AI LLC’s compliance with PIPEDA - Office of the Privacy Commissioner of CanadaPublic product or reporting · accessed 18 October 2026
- About Grok | X Help CenterPublic product or reporting · accessed 18 October 2026
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