Facebook profile

Advertising is the main business model of its parent group.

Meta Platforms, Inc.: USD 200.97 billion revenue in the year ended 2025-12-31. Net income: USD 60.46 billion. Group/company figures.

30.08% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Meta Platforms, Inc. (META), 2026-10-16 snapshot: USD 709.33 per share. Market capitalisation: USD 1.81T.

More AI-recommended content creates more advertising opportunities; AI also helps advertisers generate and target their campaigns.

• MZ

  Mark Zuckerberg

  Meta’s founder, whose Class B shareholding gives voting control disproportionate to ordinary-share ownership.

  Voting power

  60.8%

  Disclosure as of

  1 April 2026

  Total voting power, not percentage of all economic equity.

  Sources (1)

  • Meta Platforms, Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
• B

  BlackRock

  An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.

  Share-class percentage — Class A

  7.2%

  Voting power

  2.8%

  Disclosure as of

  1 April 2026

  Class A percentage and total voting percentage differ. The proxy cites a February 2024 disclosure.

  Sources (1)

  • Meta Platforms, Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026
• FL

  FMR LLC

  The investment-management group associated with Fidelity. Reported beneficial ownership can reflect authority over managed funds and client portfolios.

  Share-class percentage — Class A

  6.1%

  Voting power

  2.4%

  Disclosure as of

  1 April 2026

  Class A percentage and total voting percentage differ. The proxy cites an April 2025 disclosure.

  Sources (1)

  • Meta Platforms, Inc. — proxy ownership tablePrimary regulatory filing · accessed 18 October 2026

AI ranks Feed, Reels, comments, notifications and suggested groups. Meta AI adds a visible assistant to a product that was already heavily algorithmic.

Meta builds the ranking systems and Meta AI. Friends, creators, advertisers and group members supply the material being ranked.

Meta’s published privacy material describes account, content, interaction, device and partner information used to run and personalise its products, including advertising. Public adult content and Meta AI interactions can have AI-development uses under regional terms. Do not extend that statement to all private messages.

Meta’s moderation systems operate alongside human reviewers, community reporting and group administrators. Group quality depends strongly on local management.

Use Feed controls, unfollowing, snoozing and notification settings to choose which relationships deserve attention.

15/25 points

Facebook offers connection and discovery through an advertising-funded feed. The ability to choose an audience is useful, but the feed also contains ranked recommendations and paid placements. Visibility, recommendation and factual accuracy are separate issues.

10/25 points

Meta’s published privacy material describes account, content, interaction, device and partner information used to run and personalise its products, including advertising. Public adult content and Meta AI interactions can have AI-development uses under regional terms. Do not extend that statement to all private messages.

10/25 points

A busy feed can mix personal posts, recommendations and paid placements.

15/25 points

Use Feed controls, unfollowing, snoozing and notification settings to choose which relationships deserve attention.

Comparison priority: distinguish keeping up with people you know from consuming recommended public content. The same account can serve either purpose very differently.

Reactions, replies and personally relevant posts make checking feel rewarding. Recommendations introduce people and pages you never chose to follow.

Notifications, birthdays, Memories and group activity create recurring invitations to return.

An endless Feed, Reels and simple sharing keep the next action close. One notification opens a much larger supply of content.

Likes, shares and active groups make popularity visible. Friends’ participation gives posts and events an extra reason to matter.

Live discussions, disappearing Stories and invitations make absence feel like missing part of your social world.