Etsy profile

Listing and transaction fees, payments and seller services generate revenue.

Etsy, Inc.: USD 2.88 billion revenue in the year ended 2025-12-31. Net income: USD 163.0 million. Group/company figures.

5.65% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Etsy, Inc. (ETSY), 2026-10-16 snapshot: Market capitalisation: USD 7.81B.

Fees, payments and seller advertising monetise a marketplace built on the promise that a find feels more personal than mass retail.

Gift Mode combines AI and human curation; newer discovery tools organise products around aesthetics, trends and occasions. Search ranking also considers relevance and shop quality.

Etsy supplies discovery and marketplace tools. Individual sellers supply the design, production story and finished goods.

Etsy describes buyer/seller account, verification, usage, device and cookie information and sharing within its group and with partners. Reviews and other profile activity can be public or indexed elsewhere. Personalised-advertising opt-outs do not stop all ads or remove records needed for orders and payments.

Etsy’s rules, listing enforcement and case process sit beside seller reviews. Production partners and digital products make reading the individual listing especially useful.

Read how the item was made, delivery deadlines and digital-file details; control favourites and promotional notifications.

15/25 points

Etsy’s creative-marketplace identity does not make every listing handmade, unique or independently verified. The platform and each seller also have distinct responsibilities, so the seller’s own terms and evidence remain part of a buying decision.

15/25 points

Etsy describes buyer/seller account, verification, usage, device and cookie information and sharing within its group and with partners. Reviews and other profile activity can be public or indexed elsewhere. Personalised-advertising opt-outs do not stop all ads or remove records needed for orders and payments.

15/25 points

A marketplace theme does not independently verify how every item was made.

20/25 points

Read how the item was made, delivery deadlines and digital-file details; control favourites and promotional notifications.

Comparison priority: the maker, materials, originality and actual deliverable. A digital download and a made-to-order physical piece require different checks.

Finding a distinctive gift or personalised item rewards exploring. Favouriting a listing stores the possibility for later.

Shop updates, offers and reminders bring a nearly chosen purchase back into view.

Gift Mode and personalised discovery turn a broad occasion into a narrower set of suggestions.

Reviews, shop history and seller presentation create trust in businesses you have never met.

One-off inventory, occasion deadlines and personalisation lead times make delay costly. A birthday or wedding supplies a genuine reason to decide.