eBay profile
A marketplace for new, used and collectible goods.
Wanting an item is different from wanting to win it.
Where the money comes from
Seller fees, promoted listings and related services generate revenue.
Sources (6)
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
- eBay Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
What they made last year
eBay Inc.: USD 11.10 billion revenue in the year ended 2025-12-31. Net income: USD 2.03 billion. Group/company figures.
Sources (4)
- eBay Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
How much they keep
18.30% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (4)
- eBay Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
What they’re worth
eBay Inc. (EBAY), 2026-10-16 snapshot: USD 120.28 per share. Market capitalisation: USD 53.52B.
Sources (5)
- eBay Inc. — dated market snapshotSecondary market data · accessed 18 October 2026
- eBay Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Where the money is heading
Seller fees, advertising and specialist categories monetise both efficient selling and the excitement of the find.
Sources (6)
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
- eBay Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Who runs it
eBay Inc.
eBay is a publicly traded marketplace company. Sellers own their listings and inventory; the corporate business earns from facilitating and promoting transactions.
Sources (5)
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
- eBay Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
What AI does here
Image-based listing tools generate item details from a photograph. AI also supports discovery and seller workflows across a very mixed inventory.
Sources (5)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
eBay supplies marketplace and AI tools; each seller supplies the item, photographs and final listing.
Sources (5)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
eBay’s notice covers account, transaction, device and feature-dependent interaction data. It distinguishes using information to provide an AI feature from training AI models. Public listing or livestream contributions may be visible to others; privacy choices and erasure remain subject to transaction and legal retention.
Sources (6)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
- eBay — Trust evidencePublic primary documentation · accessed 18 October 2026
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Seller feedback, authenticity services, marketplace enforcement and buyer-protection processes address different parts of the transaction.
Sources (6)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
- eBay — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Set a maximum before bidding, read item condition and use saved searches without treating every alert as a buying instruction.
Sources (6)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
- eBay — Trust evidencePublic primary documentation · accessed 18 October 2026
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
eBay publishes buyer/seller rules and a detailed privacy notice, but marketplace ranking and seller feedback are not independent product inspection. Assess the listing, seller history and specific protection terms rather than assume every transaction has the same coverage.
Sources (4)
- eBay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
eBay’s notice covers account, transaction, device and feature-dependent interaction data. It distinguishes using information to provide an AI feature from training AI models. Public listing or livestream contributions may be visible to others; privacy choices and erasure remain subject to transaction and legal retention.
Sources (4)
- eBay — Trust evidencePublic primary documentation · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
Seller history, item condition and authenticity information matter more than listing polish.
Sources (6)
- eBay — Trust evidencePublic primary documentation · accessed 18 October 2026
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Set a maximum before bidding, read item condition and use saved searches without treating every alert as a buying instruction.
Sources (6)
- eBay — Trust evidencePublic primary documentation · accessed 18 October 2026
- eBay — official product pagePrimary product · accessed 18 October 2026
- eBay marketplace: shopping app — Apple App StorePrimary store metadata · accessed 18 October 2026
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: item condition, seller history, authenticity services and total cost. The best fit for a collectible may differ from the best place for a routine replacement.
Sources (3)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A winning bid, accepted offer or rare find supplies a clear reward. Selling adds the satisfaction of converting unused things into money.
Sources (3)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Outbid, ending-soon and Watchlist alerts reopen a decision at exactly the moment it becomes urgent.
Sources (3)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Saved searches, watched items and streamlined bidding keep the next action close. AI-assisted listings reduce effort for sellers too.
Sources (3)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Feedback scores, watchers, bid activity and sold-price comparisons put the marketplace’s history around an item.
Sources (3)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
An auction has a real deadline and a real rival. After investing time in bidding, walking away can feel like losing something you almost owned.
Sources (3)
- Your Watchlist | eBayPublic product or reporting · accessed 18 October 2026
- ‘Magical’ Listing Tool Harnesses the Power of AI to Make Selling on eBay Faster, Easier, and More AccuratePublic product or reporting · accessed 18 October 2026
- Push Notifications | eBayPublic product or reporting · accessed 18 October 2026
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