DuckDuckGo profile

Search advertising and other paid or commercial offerings support the business.

Annual sales are not publicly itemised for this business. Search advertising and other paid or commercial offerings support the business.

Contextual search ads can earn from the query being made without requiring a personal advertising profile. Paid privacy products add another commercial route.

Privately held; no public share price. Gabriel Weinberg founded DuckDuckGo. Outside investment has supported expansion from search into browsing and privacy services without turning it into a nonprofit.

Contextual search advertising and paid privacy services support an alternative to profile-based advertising.

Duck.ai provides optional AI chats; AI-assisted search is separate from the ability to use an AI-free search experience.

DuckDuckGo operates the interface and uses external search and AI providers under its own service arrangements.

The policy describes a limited-data search model rather than a stored personal search history. Optional subscriptions, email/contact interactions and other features can still involve information you provide. The websites you open from results receive information under their own policies.

Published privacy commitments and provider arrangements define how searches and chats are handled.

Use optional AI only when wanted; DuckDuckGo also provides an AI-free search route.

20/25 points

DuckDuckGo’s privacy claim is specifically about its search, browsing and covered features: it says it does not save or share search, chat or browsing history. That is not universal anonymity; a destination website and an optional feature can still have their own data relationship.

25/25 points

The policy describes a limited-data search model rather than a stored personal search history. Optional subscriptions, email/contact interactions and other features can still involve information you provide. The websites you open from results receive information under their own policies.

15/25 points

Reduced tracking does not mean every search result is reliable.

20/25 points

Use optional AI only when wanted; DuckDuckGo also provides an AI-free search route.

Comparison priority: search quality, reduced tracking and the level of optional AI you want. Privacy preferences and answer format can be chosen separately.

A relevant result without building a personal search profile rewards repeat use.

Browser defaults and the familiar search box make the service an everyday habit.

Search, browsing protections and optional Duck.ai sit within a deliberately simple interface.

Recommendations from privacy-minded communities spread adoption through shared values.

Switching away can feel like surrendering a privacy preference rather than losing points or a streak.