Coinbase profile
Coinbase
coinbase.com(opens in new tab)Cryptoasset trading, custody and related services.
A trading streak turns a financial action into a challenge to complete.
Where the money comes from
Transactions, subscriptions and other crypto services generate revenue.
Sources (6)
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
- Coinbase Global, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
What they made last year
Coinbase Global, Inc.: USD 7.18 billion revenue in the year ended 2025-12-31. Net income: USD 1.26 billion. Group/company figures.
Sources (4)
- Coinbase Global, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
How much they keep
17.55% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (4)
- Coinbase Global, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
What they’re worth
Coinbase Global, Inc. (COIN), 2026-10-16 snapshot: USD 173.16 per share. Market capitalisation: USD 45.69B.
Sources (5)
- Coinbase Global, Inc. — dated market snapshotSecondary market data · accessed 18 October 2026
- Coinbase Global, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Where the money is heading
Trading fees, subscriptions and services, stablecoins and developer infrastructure broaden revenue beyond a basic retail buy button.
Sources (6)
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
- Coinbase Global, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Who runs it
Coinbase, Inc. · Coinbase Global, Inc.
Coinbase is a publicly traded crypto-services group. The consumer exchange and its developer infrastructure belong to the same company but serve different commercial uses.
Sources (5)
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
- Coinbase Global, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Coinbase Global, Inc. — Simple Icons contributors; Coinbase Global, Inc. brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
What AI does here
Coinbase uses technology for platform risk and also develops infrastructure for AI agents with crypto wallets. Agent infrastructure is a different product from a retail investment recommendation.
Sources (5)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Coinbase supplies the exchange and developer tools; independent applications can build on its infrastructure.
Sources (5)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Coinbase’s official data-request guidance describes identity/contact information, photographs, submitted ID and other information needed for legal compliance and fraud prevention. The US notice distinguishes financial-privacy law from state consumer-privacy rights. Necessary retention is not equivalent to optional advertising consent.
Sources (9)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Platform risk controls, account security and product-specific processes govern the exchange; users authorise their own financial actions.
Sources (9)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Treat a reward challenge as a promotion, not a reason to trade. Review what an external application is authorised to do.
Sources (9)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Coinbase’s global and local notices identify identity checks and fraud prevention as part of its operations. Trading, custody and additional services introduce different account relationships.
Sources (7)
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
Coinbase’s official data-request guidance describes identity/contact information, photographs, submitted ID and other information needed for legal compliance and fraud prevention. The US notice distinguishes financial-privacy law from state consumer-privacy rights. Necessary retention is not equivalent to optional advertising consent.
Sources (7)
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
A listed asset is not a recommendation or a guarantee against loss.
Sources (9)
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Treat a reward challenge as a promotion, not a reason to trade. Review what an external application is authorised to do.
Sources (9)
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — Trust evidencePublic primary documentation · accessed 18 October 2026
- Coinbase — official product pagePrimary product · accessed 18 October 2026
- Coinbase: Buy BTC, ETH, SOL — Apple App StorePrimary store metadata · accessed 18 October 2026
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: execution, custody and fees for the intended task. A reward challenge should be evaluated separately from the decision to transact.
Sources (3)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Eligible trading-streak challenges award bitcoin after completing their phases. Other products offer rewards through different mechanisms, including staking.
Sources (3)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
The documented streak feature sends push reminders for the next step, while price alerts keep markets close.
Sources (3)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
An integrated account and simple buying interface make another transaction quick to arrange.
Sources (3)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Popular assets, community discussion and visible market movement create social momentum around what people are buying.
Sources (3)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
A challenge window and a partly completed streak add pressure to keep going; price movement supplies a second source of urgency.
Sources (3)
- Earn rewards with trading streaks | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
- Coinbase Earn | Coinbase HelpPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →