Clash of Clans profile
Clash of Clans
supercell.com(opens in new tab)A village-building strategy game with clans and battles.
A building timer turns the game into an appointment.
Where the money comes from
Optional purchases and related game services support free play.
Sources (7)
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
- Supercell revenue declines 4% to €2.65bn in 2025 | PocketGamer.bizCompany reporting · accessed 18 October 2026
- Supercell generates $3B in 2025 revenue, down 4%, while profits grew - GamesBeatCompany reporting · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
What they made last year
Supercell reported 2025 revenue of €2.65 billion before the impact of changes in deferred revenue; Finnish statutory reporting uses a different revenue timing basis.
Sources (5)
- Supercell generates $3B in 2025 revenue, down 4%, while profits grew - GamesBeatCompany reporting · accessed 18 October 2026
- Supercell revenue declines 4% to €2.65bn in 2025 | PocketGamer.bizCompany reporting · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
How much they keep
EBITDA before changes in deferred revenue was €932 million in 2025. EBITDA measures a different stage of profitability from net income.
Sources (5)
- Supercell generates $3B in 2025 revenue, down 4%, while profits grew - GamesBeatCompany reporting · accessed 18 October 2026
- Supercell revenue declines 4% to €2.65bn in 2025 | PocketGamer.bizCompany reporting · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
What they’re worth
The studio sits within Tencent’s listed corporate group. A valuation of Tencent covers many other businesses as well.
Sources (5)
- Supercell revenue declines 4% to €2.65bn in 2025 | PocketGamer.bizCompany reporting · accessed 18 October 2026
- Supercell generates $3B in 2025 revenue, down 4%, while profits grew - GamesBeatCompany reporting · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Where the money is heading
Passes and purchasable resources or speed-ups monetise the value players attach to ongoing village development.
Sources (7)
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
- Supercell revenue declines 4% to €2.65bn in 2025 | PocketGamer.bizCompany reporting · accessed 18 October 2026
- Supercell generates $3B in 2025 revenue, down 4%, while profits grew - GamesBeatCompany reporting · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Who runs it
Supercell Oy · Supercell / Tencent
Supercell is controlled within Tencent’s ownership group. Its studio model has produced several separate games, including Brawl Stars, Clash of Clans and Clash Royale.
Sources (6)
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
- Supercell revenue declines 4% to €2.65bn in 2025 | PocketGamer.bizCompany reporting · accessed 18 October 2026
- Supercell generates $3B in 2025 revenue, down 4%, while profits grew - GamesBeatCompany reporting · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
What AI does here
Troop behaviour, defences and matchmaking automate the battlefield. The broader engagement system is a carefully timed progression economy.
Sources (5)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Supercell develops Clash of Clans, with Tencent as its controlling corporate owner.
Sources (5)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Supercell’s March 2026 policy describes game/account, device, content and partner information and privacy/advertising choices. It explains retention while an account is active and de-identification of some unused data. Social login, marketing consent and purchase permissions should be considered separately.
Sources (6)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
- Clash Royale — Trust evidencePublic primary documentation · accessed 18 October 2026
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Balance updates, reporting and game support govern competition; published rules explain season tasks and clan systems.
Sources (6)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
- Clash Royale — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Let upgrade timers fit your day rather than reorganising your day around keeping every resource productive.
Sources (6)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
- Clash Royale — Trust evidencePublic primary documentation · accessed 18 October 2026
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
Editorial Trust score: 60/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Clash of Clans is covered by Supercell’s published game privacy framework. Progression, clan participation and purchases serve different purposes; a successful base or active clan is not evidence that spending more is necessary.
Sources (4)
- Clash Royale — Trust evidencePublic primary documentation · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
Supercell’s March 2026 policy describes game/account, device, content and partner information and privacy/advertising choices. It explains retention while an account is active and de-identification of some unused data. Social login, marketing consent and purchase permissions should be considered separately.
Sources (4)
- Clash Royale — Trust evidencePublic primary documentation · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
Progression, clan participation and purchases serve different purposes; a successful base or active clan is not evidence that spending more is necessary.
Sources (6)
- Clash Royale — Trust evidencePublic primary documentation · accessed 18 October 2026
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
How much control you really have
15/25 points
Let upgrade timers fit your day rather than reorganising your day around keeping every resource productive.
Sources (6)
- Clash Royale — Trust evidencePublic primary documentation · accessed 18 October 2026
- Clash of Clans — official product pagePrimary product · accessed 18 October 2026
- Clash of Clans — Apple App StorePrimary store metadata · accessed 18 October 2026
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: strategy and clan enjoyment versus organising your day around timers. A productive village need not become another appointment calendar.
Sources (3)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A completed upgrade, successful raid or stronger village provides visible long-term progress.
Sources (3)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Finished upgrades, resource availability and clan events bring players back on a schedule.
Sources (3)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Queued work and purchasable speed-ups shorten the path to the next improvement.
Sources (3)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Clan donations, wars and shared projects make participation a responsibility to others.
Sources (3)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Idle builders and expiring event opportunities make not playing feel like lost productive time.
Sources (3)
- June Update: Full Patch Notes × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Clan Capital & The Forge × Clash of ClansPublic product or reporting · accessed 18 October 2026
- Season Tasks | Supercell Support PortalPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →