Capital One profile
Capital One
capitalone.com(opens in new tab)A banking and card-services group.
Card rewards make the way you pay part of the purchase decision.
Where the money comes from
Interest income, fees and card-related services generate revenue.
Sources (5)
- Capital One — official product pagePrimary product · accessed 18 October 2026
- CAPITAL ONE FINANCIAL CORP — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
What they made last year
Capital One Financial Corporation: USD 53.40 billion total net revenue in the year ended 2025-12-31. Net income: USD 2.50 billion. Group/company figures. 2025 includes Discover from 18 May, so the prior year has a different business scope.
Sources (5)
- Capital One Financial Corporation — annual statement scope checkPrimary company or regulatory results · accessed 18 October 2026
- CAPITAL ONE FINANCIAL CORP — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
How much they keep
About 5% of revenue as net income in the rounded 2025 figures. 2025 includes Discover from 18 May, so the prior year has a different business scope.
Sources (5)
- Capital One Financial Corporation — annual statement scope checkPrimary company or regulatory results · accessed 18 October 2026
- CAPITAL ONE FINANCIAL CORP — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
What they’re worth
Capital One Financial Corporation (COF), 2026-10-16 snapshot: USD 201.74 per share. Market capitalisation: USD 123.76B.
Sources (5)
- Capital One Financial Corporation — dated market snapshotSecondary market data · accessed 18 October 2026
- CAPITAL ONE FINANCIAL CORP — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Where the money is heading
The enlarged Capital One/Discover group connects lending, card spending and payment-network economics.
Sources (5)
- Capital One — official product pagePrimary product · accessed 18 October 2026
- CAPITAL ONE FINANCIAL CORP — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Who runs it
Capital One’s acquisition of Discover brought lending, card issuance and payment-network operations into a larger group. Annual comparisons need the acquisition date to make sense.
Sources (4)
- CAPITAL ONE FINANCIAL CORP — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
What AI does here
Eno provides account assistance, transaction insights and virtual-card support. Fraud monitoring supplies another, less visible layer of automated decisions.
Sources (5)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
- Capital One — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
Capital One develops Eno and banking technology around its account and card data.
Sources (5)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
- Capital One — official product pagePrimary product · accessed 18 October 2026
What it learns from you
The May 2026 online policy covers information supplied directly, service/device information and other sources. It describes product provision, fraud prevention, personalisation and model development, with advertising choices and privacy requests. Mandatory financial records are a different purpose from optional marketing.
Sources (5)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
- Capital One — official product pagePrimary product · accessed 18 October 2026
Who checks its work
Bank staff, fraud processes and account support sit behind the digital tools; a flagged transaction can lead to customer confirmation.
Sources (5)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Capital One — official product pagePrimary product · accessed 18 October 2026
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Set useful alerts, review reward economics and separate the cost of borrowing from the appeal of a benefit.
Sources (5)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
- Capital One — official product pagePrimary product · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Capital One publishes separate online and financial privacy information. The online policy describes personalisation, advertising and model development alongside banking purposes. A financial brand’s security processes should not be mistaken for a promise of no profiling.
Sources (4)
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
The May 2026 online policy covers information supplied directly, service/device information and other sources. It describes product provision, fraud prevention, personalisation and model development, with advertising choices and privacy requests. Mandatory financial records are a different purpose from optional marketing.
Sources (4)
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
A financial promotion should be assessed against the exact account or credit agreement.
Sources (5)
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
- Capital One — official product pagePrimary product · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Set useful alerts, review reward economics and separate the cost of borrowing from the appeal of a benefit.
Sources (5)
- Capital One — Trust evidencePublic primary documentation · accessed 18 October 2026
- Capital One — official product pagePrimary product · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: borrowing costs, annual fees and benefits you will use. A reward is most valuable when it follows existing spending rather than creating it.
Sources (3)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Cashback, miles and card benefits reward repeated use of an eligible product.
Sources (3)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Transaction alerts, due-date reminders and Eno insights keep the account active in daily life.
Sources (3)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Virtual card numbers and saved payments make online checkout easier without re-entering the main card details.
Sources (3)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Card tiers, travel benefits and recognisable rewards programmes make a payment product part of lifestyle identity.
Sources (3)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Offer windows, reward thresholds and payment due dates make timing matter. Existing rewards create a reason to keep using the same account.
Sources (3)
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
- Eno, your Capital One assistant | Capital OnePublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →