Candy Crush Saga profile

Optional purchases and advertising support the free-to-play model.

Microsoft Corporation: USD 331.84 billion revenue in the year ended 2026-06-30. Net income: USD 133.75 billion. Group/company figures.

40.31% net margin for the year ended 2026-06-30: reported net income divided by revenue.

Microsoft Corporation (MSFT), 2026-10-16 snapshot: USD 529.05 per share. Market capitalisation: USD 3.93T.

Optional purchases and advertising monetise a free game built for long-term repeat play.

• TV

  The Vanguard Group

  An investment-management group. This is a historical aggregate disclosure; its 2026 internal realignment/disaggregation prevents treating the old aggregate as a current holding.

  Equity percentage

  8.95%

  Disclosure as of

  30 September 2025

  Historical 2025 proxy aggregate; based on a February 2024 filing, not a current 2026 ownership estimate.

  Sources (1)

  • Microsoft Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• B

  BlackRock

  An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.

  Equity percentage

  7.3%

  Disclosure as of

  30 September 2025

  2025 proxy table based on a February 2024 disclosure; not a live position.

  Sources (1)

  • Microsoft Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026

Automated level systems and analytics support a large live puzzle game. The key user-facing mechanisms are levels, boosters, lives and event progression.

King develops Candy Crush Saga within Microsoft’s gaming group.

King describes game/activity, account, device and purchase-related information. Its policy explains personalisation of gameplay and offers, direct-marketing choices and linked social-account handling. Purchase permissions, marketing preferences and account deletion are different controls.

Game support explains lives and boosters; purchase controls and account recovery sit outside the puzzle board.

Choose a spending limit before reaching the one-move-short moment, when the offer feels most persuasive.

15/25 points

Candy Crush combines level progression, boosters and optional purchases. King’s policy describes AI-personalised gameplay, including difficulty and offers.

10/25 points

King describes game/activity, account, device and purchase-related information. Its policy explains personalisation of gameplay and offers, direct-marketing choices and linked social-account handling. Purchase permissions, marketing preferences and account deletion are different controls.

15/25 points

A difficult level and a paid booster are part of a commercial game economy.

15/25 points

Choose a spending limit before reaching the one-move-short moment, when the offer feels most persuasive.

Comparison priority: the puzzle itself versus paying to preserve momentum. A near-complete level can make a small purchase feel more necessary than it is.

Cascades, completed levels and boosters reward both luck and successful planning.

Daily treats, events and available lives give the next visit a ready-made purpose.

Simple matching and a familiar level map make another attempt easy to start.

Friends can send lives, and event competition makes progress part of a wider crowd.

Lives limit attempts; a nearly completed level makes buying extra moves feel like protecting existing effort.