Booking.com profile

Commissions and other travel-related commercial services generate revenue.

Booking Holdings Inc.: USD 26.92 billion total revenues in the year ended 2025-12-31. Net income: USD 5.40 billion. Group/company figures.

20.08% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Booking Holdings Inc. is publicly listed. Its companywide stock-market value covers the wider group described below. Booking Holdings owns Booking.com and Agoda alongside other travel brands. Different booking interfaces can therefore lead back to the same listed corporate group.

The Connected Trip combines more bookings within one journey, while Genius encourages loyalty across repeat trips.

AI Trip Planner and smart filters translate a travel idea into possible stays and itineraries. Recommendation ranking connects traveller preferences with a commercially supplied inventory.

Booking.com develops the experience within Booking Holdings, working with external AI partners as well as its own systems.

Booking.com describes personal, travel, device and transaction information and sharing within Booking Holdings and with suppliers/partners. AI and automated decisions have their own notice section. Provider access needed for a reservation is distinct from advertising and personalisation choices.

Properties supply availability and listing information; Booking.com operates ranking and booking processes. Its ranking explanation includes commission and partner-programme factors.

Change sort order, compare the final total and read cancellation/payment conditions before allowing a scarcity message to make the decision.

15/25 points

Booking.com is an intermediary: property descriptions, guest reviews and a ranked search result have different origins. The notice explicitly covers recommendations and automated decisions. Check the booking conditions and total price rather than equate a prominent placement with an independent inspection.

15/25 points

Booking.com describes personal, travel, device and transaction information and sharing within Booking Holdings and with suppliers/partners. AI and automated decisions have their own notice section. Provider access needed for a reservation is distinct from advertising and personalisation choices.

15/25 points

A search result may depend on commercial arrangements as well as relevance.

20/25 points

Change sort order, compare the final total and read cancellation/payment conditions before allowing a scarcity message to make the decision.

Comparison priority: the same room, dates, cancellation conditions and total price. A loyalty label alone does not establish which offer is better.

A competitive price and Genius benefits reward returning to the same booking account.

Price changes, saved-property prompts and trip reminders keep an unfinished search active.

Filters, saved details and a connected itinerary reduce the work of arranging several parts of a trip.

Review scores, guest counts and popularity signals let other travellers help make the choice.

Room availability, cancellation cut-offs and deal windows attach a clock to a decision that already involves travel pressure.