Bluesky profile
Bluesky
bsky.app(opens in new tab)A social network with feeds and community interaction.
The unusual feature is not having one algorithm—it is being able to choose another.
Where the money comes from
Paid services and other commercial development support its business; the precise revenue mix needs financial disclosure.
Sources (6)
- Bluesky — official product pagePrimary product · accessed 18 October 2026
- Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - BlueskyCompany reporting · accessed 18 October 2026
- Blog - BlueskyCompany reporting · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
What they made last year
Bluesky disclosed $100 million of Series B funding raised in April 2025. Funding supplies capital; it is separate from customer revenue.
Sources (5)
- Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - BlueskyCompany reporting · accessed 18 October 2026
- Blog - BlueskyCompany reporting · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
How much they keep
Investment funding pays for building the network before a mature commercial model emerges. The disclosed $100 million Series B is capital raised, not revenue earned from users.
Sources (5)
- Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - BlueskyCompany reporting · accessed 18 October 2026
- Blog - BlueskyCompany reporting · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
What they’re worth
Privately held; no public share price. Bluesky is a public benefit company building around AT Protocol. Its $100 million Series B, raised in April 2025 and disclosed in March 2026, was led by Bain Capital Crypto.
Sources (5)
- Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - BlueskyCompany reporting · accessed 18 October 2026
- Blog - BlueskyCompany reporting · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Where the money is heading
The commercial challenge is funding an open social network without relying entirely on the familiar closed-feed advertising model.
Sources (6)
- Bluesky — official product pagePrimary product · accessed 18 October 2026
- Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - BlueskyCompany reporting · accessed 18 October 2026
- Blog - BlueskyCompany reporting · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Who runs it
Bluesky is a public benefit company building around AT Protocol. Its $100 million Series B, raised in April 2025 and disclosed in March 2026, was led by Bain Capital Crypto.
Sources (5)
- Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - BlueskyCompany reporting · accessed 18 October 2026
- Blog - BlueskyCompany reporting · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Bluesky Social PBC — Simple Icons contributors; Bluesky Social PBC brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
What AI does here
Custom-feed generators can use rules, matching or AI to select posts. Bluesky makes algorithmic choice part of the product rather than hiding all selection behind one default feed.
Sources (4)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
- Bluesky — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
Bluesky supplies its own feeds and protocol tools; independent developers create many custom feeds and moderation services.
Sources (4)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
- Bluesky — official product pagePrimary product · accessed 18 October 2026
What it learns from you
The policy covers account, content, usage and device data and feature-dependent age verification. It says Bluesky does not retain biometric/facial data supplied to third-party age-verification vendors. Third-party feeds and other network services still have their own handling and copies.
Sources (6)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — official product pagePrimary product · accessed 18 October 2026
Who checks its work
Bluesky’s moderation sits beside user-selected moderation tools and feed choices. Independent feed operators control their own selection logic.
Sources (6)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
- Bluesky — official product pagePrimary product · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Choose or build feeds, use moderation lists and decide whom to follow through starter packs instead of accepting one universal timeline.
Sources (6)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — official product pagePrimary product · accessed 18 October 2026
Editorial Trust score: 75/100
Assessed 18 October 2026
What they say vs what they do
20/25 points
Bluesky offers custom feeds and composable moderation rather than one unavoidable ranking system. That increases choice, but the open network means public posts can be accessed through other services; choosing a feed is not making those posts private.
Sources (5)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
20/25 points
The policy covers account, content, usage and device data and feature-dependent age verification. It says Bluesky does not retain biometric/facial data supplied to third-party age-verification vendors. Third-party feeds and other network services still have their own handling and copies.
Sources (5)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
A chosen feed changes what you see; it does not make every post reliable.
Sources (6)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — official product pagePrimary product · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Choose or build feeds, use moderation lists and decide whom to follow through starter packs instead of accepting one universal timeline.
Sources (6)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bluesky — official product pagePrimary product · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: the feeds and moderation choices you want to assemble. More choice is useful when you spend a little time choosing it.
Sources (3)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A good conversation, new follower or useful custom feed rewards returning to a community shaped around your interests.
Sources (3)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Mentions, replies and follows bring social activity back to your attention.
Sources (3)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Starter packs make finding a network fast. A chosen feed removes the need to assemble every relevant account yourself.
Sources (3)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Reposts, likes and curated starter packs give people and conversations visible social momentum.
Sources (3)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Live news and community conversations still create FOMO. Choosing a different feed changes selection, not the social feeling of missing a moment.
Sources (3)
- Bluesky — Trust evidencePublic primary documentation · accessed 18 October 2026
- bsky-docs/docs/starter-templates/custom-feeds.mdx at main · bluesky-social/bsky-docs · GitHubPublic product or reporting · accessed 18 October 2026
- Moderation and Custom Feeds – BlueskyPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →