Bing profile

Advertising and Microsoft's wider commercial ecosystem support the service.

Microsoft Corporation: USD 331.84 billion revenue in the year ended 2026-06-30. Net income: USD 133.75 billion. Group/company figures.

40.31% net margin for the year ended 2026-06-30: reported net income divided by revenue.

Microsoft Corporation (MSFT), 2026-10-16 snapshot: USD 529.05 per share. Market capitalisation: USD 3.93T.

Advertising, distribution agreements and Microsoft’s wider AI ecosystem give Bing several routes to commercial value.

• TV

  The Vanguard Group

  An investment-management group. This is a historical aggregate disclosure; its 2026 internal realignment/disaggregation prevents treating the old aggregate as a current holding.

  Equity percentage

  8.95%

  Disclosure as of

  30 September 2025

  Historical 2025 proxy aggregate; based on a February 2024 filing, not a current 2026 ownership estimate.

  Sources (1)

  • Microsoft Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• B

  BlackRock

  An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.

  Equity percentage

  7.3%

  Disclosure as of

  30 September 2025

  2025 proxy table based on a February 2024 disclosure; not a live position.

  Sources (1)

  • Microsoft Corporation — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026

Copilot Search blends conventional search with generated summaries and linked sources. Images and conversational assistance extend the experience beyond a list of blue links.

Microsoft combines Bing retrieval with AI technology, including its partnership with OpenAI.

Microsoft describes account, search, device and interaction processing. Its consumer Copilot FAQ says relevant Bing, Copilot and advertising-interaction data can be used for AI training, except for specified user categories or opt-outs. Availability and controls depend on product, region and account.

Search quality systems and safety controls operate alongside source attribution and feedback tools.

Open the cited pages, identify sponsored results and review the settings of the consumer product you actually use.

15/25 points

Bing combines ranked links, advertising and generated summaries. Microsoft’s consumer AI settings and its Microsoft 365 workplace arrangements apply to different products.

10/25 points

Microsoft describes account, search, device and interaction processing. Its consumer Copilot FAQ says relevant Bing, Copilot and advertising-interaction data can be used for AI training, except for specified user categories or opt-outs. Availability and controls depend on product, region and account.

15/25 points

A search ranking and a generated answer do not establish a source's reliability.

15/25 points

Open the cited pages, identify sponsored results and review the settings of the consumer product you actually use.

Higher-scoring options for a comparable use:

• DuckDuckGo — 80/100 versus 55/100

  Comparable use case: general web search

  General web search: 80/100 compared with 55/100. Privacy is the product distinction—not a requirement to abandon useful search.

  Sources (2)

  • DuckDuckGo — Trust evidencePublic primary documentation · accessed 18 October 2026
  • DuckDuckGo — official product pagePrimary product · accessed 18 October 2026

• Ecosia — 75/100 versus 55/100

  Comparable use case: general web search

  General web search: 75/100 compared with 55/100. An ordinary search becomes a small expression of an environmental preference.

  Sources (3)

  • Ecosia — Trust evidencePublic primary documentation · accessed 18 October 2026
  • Ecosia — Trust evidencePublic primary documentation · accessed 18 October 2026
  • Ecosia — official product pagePrimary product · accessed 18 October 2026

A useful result or concise synthesis rewards the next search.

Suggested searches, news and Copilot follow-ups keep supplying a next step.

Copilot Search combines material across sources instead of asking you to assemble every answer yourself.

Reviews, trending stories and result prominence supply signals about what others consider important.

Fresh news and Microsoft Rewards incentives add reasons to return beyond a single query.