Bank of America profile
Bank of America
bankofamerica.com(opens in new tab)US banking, lending and related financial services.
A banking assistant can make the account easier to use—and the relationship harder to replace.
Where the money comes from
Interest income, fees and other financial services generate revenue.
Sources (7)
- Bank of America — official product pagePrimary product · accessed 18 October 2026
- bac-20251231Company reporting · accessed 18 October 2026
- January 14, 2026 - THE PRESS RELEASE - 8-K: Current report | Bank of America Corporation (BAC)Company reporting · accessed 18 October 2026
- BofA Finance LLC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
What they made last year
Bank of America Corporation: USD 113.10 billion total revenue, net of interest expense in the year ended 2025-12-31. Net income: USD 30.51 billion. Group/company figures.
Sources (6)
- January 14, 2026 - THE PRESS RELEASE - 8-K: Current report | Bank of America Corporation (BAC)Company reporting · accessed 18 October 2026
- bac-20251231Company reporting · accessed 18 October 2026
- BofA Finance LLC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
How much they keep
26.98% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (6)
- January 14, 2026 - THE PRESS RELEASE - 8-K: Current report | Bank of America Corporation (BAC)Company reporting · accessed 18 October 2026
- bac-20251231Company reporting · accessed 18 October 2026
- BofA Finance LLC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
What they’re worth
Bank of America Corporation (BAC), 2026-10-16 snapshot: USD 51.23 per share. Market capitalisation: USD 354.65B.
Sources (7)
- Bank of America Corporation — dated market snapshotSecondary market data · accessed 18 October 2026
- bac-20251231Company reporting · accessed 18 October 2026
- January 14, 2026 - THE PRESS RELEASE - 8-K: Current report | Bank of America Corporation (BAC)Company reporting · accessed 18 October 2026
- BofA Finance LLC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Where the money is heading
Digital assistance strengthens a wider business spanning deposits, lending, cards and investment relationships.
Sources (7)
- Bank of America — official product pagePrimary product · accessed 18 October 2026
- bac-20251231Company reporting · accessed 18 October 2026
- January 14, 2026 - THE PRESS RELEASE - 8-K: Current report | Bank of America Corporation (BAC)Company reporting · accessed 18 October 2026
- BofA Finance LLC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Who runs it
Bank of America is a publicly traded banking group. Its consumer app sits within a much larger business including lending, cards, wealth management and institutional banking.
Sources (6)
- bac-20251231Company reporting · accessed 18 October 2026
- January 14, 2026 - THE PRESS RELEASE - 8-K: Current report | Bank of America Corporation (BAC)Company reporting · accessed 18 October 2026
- BofA Finance LLC — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Bank of America Corporation — Simple Icons contributors; Bank of America Corporation brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
What AI does here
Erica uses natural-language processing and machine learning for account help and insights. Bank of America explicitly distinguishes it from generative AI and large language models.
Sources (4)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- Bank of America — official product pagePrimary product · accessed 18 October 2026
Who supplies the brains
Bank of America develops Erica around its own financial-service context and customer account information.
Sources (4)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- Bank of America — official product pagePrimary product · accessed 18 October 2026
What it learns from you
The published US online notice covers information supplied, online activity and information from service providers/other sources. It describes advertising choices and retention for legal and business purposes. Account closure, advertising preferences and applicable financial-data rights are separate matters.
Sources (5)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- Bank of America — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bank of America — official product pagePrimary product · accessed 18 October 2026
Who checks its work
Erica connects customers with financial specialists as well as handling supported requests. Bank controls and fraud investigations sit behind the interface.
Sources (5)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- Bank of America — official product pagePrimary product · accessed 18 October 2026
- Bank of America — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Choose useful alerts and ask what action a reward tier actually requires before changing your spending or balances.
Sources (5)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- Bank of America — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bank of America — official product pagePrimary product · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Bank of America publishes online and product-specific notices plus marketing/sharing choices. The online notice is not a statement that all financial products, investments or linked partners have the same protections.
Sources (4)
- Bank of America — Trust evidencePublic primary documentation · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
The published US online notice covers information supplied, online activity and information from service providers/other sources. It describes advertising choices and retention for legal and business purposes. Account closure, advertising preferences and applicable financial-data rights are separate matters.
Sources (4)
- Bank of America — Trust evidencePublic primary documentation · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
The group's reputation does not replace reading the specific product terms.
Sources (5)
- Bank of America — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bank of America — official product pagePrimary product · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Choose useful alerts and ask what action a reward tier actually requires before changing your spending or balances.
Sources (5)
- Bank of America — Trust evidencePublic primary documentation · accessed 18 October 2026
- Bank of America — official product pagePrimary product · accessed 18 October 2026
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: account fees, access, useful services and the conditions of reward tiers. The assistant is an interface benefit within a wider banking relationship.
Sources (3)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
A resolved task, spending insight or reward benefit makes the account feel more useful.
Sources (3)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Balance, transaction and security alerts keep banking information present at relevant moments.
Sources (3)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Erica, mobile access and saved payments make routine tasks quicker to complete.
Sources (3)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Rewards tiers and linked services give a growing banking relationship a sense of status and progress.
Sources (3)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Payment dates and eligibility thresholds create real timing requirements; moving a long-established relationship also takes effort.
Sources (3)
- Online & Mobile Banking Account Alerts from Bank of AmericaPublic product or reporting · accessed 18 October 2026
- A Decade of AI Innovation: BofA’s Virtual Assistant Erica Surpasses 3 Billion Client InteractionsPublic product or reporting · accessed 18 October 2026
- Erica® - Virtual Financial Assistant from Bank of AmericaPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →