Apple profile

Hardware sales and paid services generate revenue.

Apple Inc.: USD 416.16 billion revenue in the year ended 2025-09-27. Net income: USD 112.01 billion. Group/company figures.

26.92% net margin for the year ended 2025-09-27: reported net income divided by revenue.

Apple Inc. (AAPL), 2026-10-16 snapshot: USD 343.46 per share. Market capitalisation: USD 5.01T.

Premium hardware and recurring services reinforce each other through a closely connected ecosystem.

• TV

  The Vanguard Group

  An investment-management group. This is a historical aggregate disclosure; its 2026 internal realignment/disaggregation prevents treating the old aggregate as a current holding.

  Equity percentage

  9.63%

  Disclosure as of

  2 January 2026

  Underlying position date

  30 June 2025

  January proxy table uses the June 2025 position. Later Vanguard disaggregation is not reconstructed here.

  Sources (1)

  • Apple Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026
• B

  BlackRock

  An investment-management group reporting voting or investment authority over shares held through managed portfolios. The position is not all the manager’s own economic wealth.

  Equity percentage

  7.1%

  Disclosure as of

  2 January 2026

  Underlying position date

  31 December 2023

  January 2026 proxy table cites a position from December 2023; the older underlying date is material.

  Sources (1)

  • Apple Inc. — dated ownership disclosurePrimary regulatory filing · accessed 18 October 2026

Apple Intelligence combines on-device capabilities with cloud processing for supported tasks. Photos and other features also use machine learning without presenting a chatbot.

Apple develops device models and Private Cloud Compute, alongside selected external integrations.

Apple’s policy covers account, purchase, device, usage and feature-dependent information. It states that private personal data is not used to train its foundational AI models, while directing users to feature-specific notices and controls. Sharing and cloud-account settings still require attention.

Device permissions and product-specific controls govern access; processing location depends on the feature.

Review the individual AI feature, connected service and device permissions rather than treating the Apple brand as one setting.

20/25 points

Apple combines device permissions, product-specific privacy notices and the wider account ecosystem. External apps and partners bring their own processing relationships.

20/25 points

Apple’s policy covers account, purchase, device, usage and feature-dependent information. It states that private personal data is not used to train its foundational AI models, while directing users to feature-specific notices and controls. Sharing and cloud-account settings still require attention.

15/25 points

A privacy claim can concern a particular feature rather than every interaction with Apple.

20/25 points

Review the individual AI feature, connected service and device permissions rather than treating the Apple brand as one setting.

Comparison priority: the whole device-and-service arrangement you want to live with. The convenience of continuity should be considered alongside the cost of changing later.

Devices and services working together provide repeated convenience rewards.

Notifications, launches and service updates maintain an ongoing relationship with the ecosystem.

Synced accounts, purchases and continuity features remove setup across compatible devices.

Brand identity and shared-device conventions make technology choice socially visible.

Purchased content, accessories and established workflows make leaving more costly than changing one device.