AliExpress profile
AliExpress
aliexpress.com(opens in new tab)A cross-border shopping marketplace.
The bargain hunt has its own currency and calendar.
Where the money comes from
Marketplace services, commissions and advertising support the business.
Sources (12)
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Group Announces March Quarter 2026 and Fiscal Year 2026 Results-Alibaba GroupCompany reporting · accessed 18 October 2026
- FY26 Mar Q ARA 0513 1030(FINAL)Company reporting · accessed 18 October 2026
- Alibaba Group Holding Limited — annual resultsFinancial reporting · accessed 18 October 2026
- Alibaba Group Holding Ltd — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
What they made last year
Alibaba Group Holding Limited: RMB 1.02 trillion revenue in the year ended 2026-03-31. Net income: RMB 102.13 billion. Group/company figures. Net income and income attributable to ordinary shareholders are different totals in the filing.
Sources (10)
- Alibaba Group Holding Limited — annual resultsFinancial reporting · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Group Announces March Quarter 2026 and Fiscal Year 2026 Results-Alibaba GroupCompany reporting · accessed 18 October 2026
- FY26 Mar Q ARA 0513 1030(FINAL)Company reporting · accessed 18 October 2026
- Alibaba Group Holding Ltd — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
How much they keep
9.98% net margin for the year ended 2026-03-31: reported net income divided by revenue. Net income and income attributable to ordinary shareholders are different totals in the filing.
Sources (10)
- Alibaba Group Holding Limited — annual resultsFinancial reporting · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Group Announces March Quarter 2026 and Fiscal Year 2026 Results-Alibaba GroupCompany reporting · accessed 18 October 2026
- FY26 Mar Q ARA 0513 1030(FINAL)Company reporting · accessed 18 October 2026
- Alibaba Group Holding Ltd — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
What they’re worth
Alibaba Group Holding Limited (BABA), 2026-10-16 snapshot: USD 109.11 per share. Market capitalisation: USD 271.21B.
Sources (11)
- Alibaba Group Holding Limited — dated market snapshotSecondary market data · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Group Announces March Quarter 2026 and Fiscal Year 2026 Results-Alibaba GroupCompany reporting · accessed 18 October 2026
- FY26 Mar Q ARA 0513 1030(FINAL)Company reporting · accessed 18 October 2026
- Alibaba Group Holding Limited — annual resultsFinancial reporting · accessed 18 October 2026
- Alibaba Group Holding Ltd — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Where the money is heading
Choice, logistics and large promotional events compete to turn occasional cross-border bargain hunting into routine shopping.
Sources (12)
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Group Announces March Quarter 2026 and Fiscal Year 2026 Results-Alibaba GroupCompany reporting · accessed 18 October 2026
- FY26 Mar Q ARA 0513 1030(FINAL)Company reporting · accessed 18 October 2026
- Alibaba Group Holding Limited — annual resultsFinancial reporting · accessed 18 October 2026
- Alibaba Group Holding Ltd — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Who runs it
Alibaba.com Singapore E-Commerce Private Limited · Alibaba Group Holding Limited
Alibaba Group connects international marketplaces with Chinese commerce, cloud computing and other businesses. Alibaba.com and AliExpress serve different buyers inside the same wider corporate family.
Sources (11)
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Investor Relations - Alibaba GroupCompany reporting · accessed 18 October 2026
- Alibaba Group Announces March Quarter 2026 and Fiscal Year 2026 Results-Alibaba GroupCompany reporting · accessed 18 October 2026
- FY26 Mar Q ARA 0513 1030(FINAL)Company reporting · accessed 18 October 2026
- Alibaba Group Holding Limited — annual resultsFinancial reporting · accessed 18 October 2026
- Alibaba Group Holding Ltd — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
What AI does here
Search, recommendations and cross-language commerce are the important automation layers. Alibaba’s wider AI investment is aimed at better matching, product understanding and shopping assistance.
Sources (6)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
AliExpress sits within Alibaba’s international-commerce business; merchants supply products and listing material.
Sources (6)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Orders, browsing and interactions connect shopping behaviour with product discovery and fulfilment. Sellers and delivery services receive information needed for an order.
Sources (6)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Marketplace rules, dispute processes and buyer feedback provide different checks on a cross-border purchase.
Sources (6)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
How much choice you have
Read buyer photos, specifications and delivery terms; compare the delivered total instead of only the coupon headline.
Sources (6)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
What they say vs what they do
A huge marketplace offers low prices and choice, while individual sellers supply the goods. Choice is a programme within that marketplace.
Sources (4)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
Orders, browsing and interactions connect shopping behaviour with product discovery and fulfilment. Sellers and delivery services receive information needed for an order.
Sources (4)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
Compare specifications, recent buyer photos and delivery conditions: similar-looking listings can represent different products.
Sources (6)
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
How much control you really have
Read buyer photos, specifications and delivery terms; compare the delivered total instead of only the coupon headline.
Sources (6)
- AliExpress — official product pagePrimary product · accessed 18 October 2026
- AliExpress Shopping App — Apple App StorePrimary store metadata · accessed 18 October 2026
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: compare the exact specification, buyer photographs and shipping terms across listings. Similar product images can hide important differences.
Sources (4)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Coins, coupons and a successful low-price find reward repeat visits. Stacking discounts turns saving into another task.
Sources (4)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Wishlist changes, seller messages and sale announcements keep possible purchases active.
Sources (4)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Saved checkout, image-led browsing and a huge catalogue make another product easy to try.
Sources (4)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Order counts, ratings and buyer photos provide social proof across unfamiliar sellers.
Sources (4)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
Flash deals, 11.11 and Choice Day put deadlines around saving. Earned coins make an unused discount feel like value left behind.
Sources (4)
- AliExpress Sale Strategy: 11.11, Anniversary Sale, Choice Day & Coupon Stacking | TokutenPublic product or reporting · accessed 18 October 2026
- How AliExpress Actually Works: Choice, Coins, Wishlist & Your AccountPublic product or reporting · accessed 18 October 2026
- AI Powers Large-scale Applications at the World’s Largest Shopping Festival-Alibaba GroupPublic product or reporting · accessed 18 October 2026
- Easy Shopping with AliExpress – Letyshops Customer Care SupportPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →