Airbnb profile
A marketplace connecting guests with hosts and experiences.
A wishlist turns a possible holiday into a place you can already imagine living.
Where the money comes from
Service fees on bookings support the platform.
Sources (6)
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
- Airbnb, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
What they made last year
Airbnb, Inc.: USD 12.24 billion revenue in the year ended 2025-12-31. Net income: USD 2.51 billion. Group/company figures.
Sources (4)
- Airbnb, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
How much they keep
20.51% net margin for the year ended 2025-12-31: reported net income divided by revenue.
Sources (4)
- Airbnb, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
What they’re worth
Airbnb, Inc. (ABNB), 2026-10-16 snapshot: USD 173.70 per share. Market capitalisation: USD 102.41B.
Sources (5)
- Airbnb, Inc. — dated market snapshotSecondary market data · accessed 18 October 2026
- Airbnb, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Where the money is heading
Airbnb is extending beyond stays into services and experiences, trying to own more of the journey around a booking.
Sources (6)
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
- Airbnb, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Who runs it
Airbnb, Inc.
Airbnb is a publicly traded travel marketplace built around independent hosts. The platform supplies discovery and booking infrastructure rather than owning every property listed.
Sources (5)
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
- Airbnb, Inc. — SEC company factsPrimary regulatory filing · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
See the wider ownership picture in The HenHouse →
Photo credits
- Airbnb, Inc. — Simple Icons contributors; Airbnb, Inc. brand mark. CC0 1.0. Original monochrome SVG geometry unchanged; contained in a white tile.
What AI does here
AI search accepts spoken or written requests. Airbnb also personalises filters and results using booking, review and wishlist signals.
Sources (5)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
Who supplies the brains
Airbnb supplies the platform and personalisation; hosts supply homes and other services.
Sources (5)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
What it learns from you
Airbnb’s February 2026 policy covers personal, booking, payment, communication and technical information and processing by vendors/partners, including for AI. Its privacy guide provides AI-improvement, marketing, data-sharing and account controls. Public profile material may be indexed outside Airbnb.
Sources (8)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
Who checks its work
Reviews, host requirements, reliability signals and Airbnb’s support processes check different parts of the stay. Guest favourites combine ratings, reviews and reliability data.
Sources (8)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
How much choice you have
Read recent reviews and house rules, check the cancellation terms and compare the entire stay price rather than the nightly headline.
Sources (8)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
Editorial Trust score: 65/100
Assessed 18 October 2026
What they say vs what they do
15/25 points
Airbnb describes a trust-based marketplace, but a listing and a host review are not an inspection of every stay. Its policy acknowledges identity checks, fraud prevention and communication analysis for specified purposes; privacy and platform safety can involve real trade-offs.
Sources (6)
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
What they know—and what they do with it
15/25 points
Airbnb’s February 2026 policy covers personal, booking, payment, communication and technical information and processing by vendors/partners, including for AI. Its privacy guide provides AI-improvement, marketing, data-sharing and account controls. Public profile material may be indexed outside Airbnb.
Sources (6)
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Quality vs Quantity
15/25 points
A host's listing and ratings do not remove property-specific uncertainty.
Sources (8)
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
How much control you really have
20/25 points
Read recent reviews and house rules, check the cancellation terms and compare the entire stay price rather than the nightly headline.
Sources (8)
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — Trust evidencePublic primary documentation · accessed 18 October 2026
- Airbnb — official product pagePrimary product · accessed 18 October 2026
- Airbnb — Apple App StorePrimary store metadata · accessed 18 October 2026
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Who does it better
Comparison priority: the complete stay price, location, house rules and recent reviews. A distinctive property may justify different trade-offs from an interchangeable hotel room.
Sources (3)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Tools to keep more to yourself: privacy tools and account protection in The Escape Hatch.
Reinforcement— The reward
Distinctive homes and experiences reward discovery. Saving a place preserves an appealing possible future.
Sources (3)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Prompts & Cues— The trigger
Wishlist activity, host messages and trip reminders keep a nearly made decision alive.
Sources (3)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Response Effort— The easy path
Saved searches, wishlists and natural-language AI search reduce the effort of describing and finding a suitable stay.
Sources (3)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Social Influence— The crowd
Guest favourites, review counts and host profiles give unfamiliar homes a social history.
Sources (3)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Loss Aversion & Scarcity— The pressure
A unique property can genuinely sell out on your dates. Personal attachment to one saved home makes losing it feel larger than losing an interchangeable hotel room.
Sources (3)
- Airbnb adds AI search and more services to help you plan your next getawayPublic product or reporting · accessed 18 October 2026
- Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & ExperiencesPublic product or reporting · accessed 18 October 2026
- How search works on Airbnb - Resource Center - AirbnbPublic product or reporting · accessed 18 October 2026
Want tools for reclaiming your attention? Try The Escape Hatch →