Agoda profile

Booking commissions and other travel-related income support the business.

Booking Holdings Inc.: USD 26.92 billion total revenues in the year ended 2025-12-31. Net income: USD 5.40 billion. Group/company figures.

20.08% net margin for the year ended 2025-12-31: reported net income divided by revenue.

Booking Holdings Inc. is publicly listed. Its companywide stock-market value covers the wider group described below. Booking Holdings owns Booking.com and Agoda alongside other travel brands. Different booking interfaces can therefore lead back to the same listed corporate group.

Loyalty, room upgrades and assistance compete to turn a low-price search into a more valuable booking.

Agoda uses AI in travel discovery and assistance, including a room-selection chat assistant announced in 2026. The assistant helps navigate differences in occupancy, meals and cancellation rules.

Agoda is part of Booking Holdings, with its own travel technology and supplier relationships.

Agoda’s traveller policy covers booking and other personal information used for service delivery, security and stated business purposes. It explains rights including qualifying opt-outs and review/appeal requests under local law. Information supplied for fellow guests or passed to travel providers has its own practical consequences.

Agoda operates the booking interface while properties supply rooms and rate conditions. The selected rate—not just the hotel name—determines what you are buying.

Compare room/rate details and the final currency total. Treat a price-hold deposit as another purchased feature.

15/25 points

Agoda’s booking interface connects you to accommodation and other suppliers. A deal badge or platform rank is not a guarantee about the actual property, cancellation terms or final payable total.

15/25 points

Agoda’s traveller policy covers booking and other personal information used for service delivery, security and stated business purposes. It explains rights including qualifying opt-outs and review/appeal requests under local law. Information supplied for fellow guests or passed to travel providers has its own practical consequences.

15/25 points

Displayed discounts need to be considered alongside the final price and booking terms.

20/25 points

Compare room/rate details and the final currency total. Treat a price-hold deposit as another purchased feature.

Comparison priority: compare room type, cancellation rights and the total price after any reward or price-freeze cost.

VIP pricing, cashback and a strong deal reward checking the same account before booking elsewhere.

Price alerts and promotional messages return an unfinished trip to your attention.

Saved preferences and room-selection assistance make comparing complex rates faster.

Guest ratings and popularity signals help reduce uncertainty about an unfamiliar property.

Changing prices, limited availability and offer windows encourage a faster decision. Price Freeze sells another response to that uncertainty: paying to hold a rate.